Analyst, Marketing Data Product

Job Summary:

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company's Enterprise Media and Marketing team…and if you didn't - it's probably because our targeting is that good.

We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As an Analyst, Marketing Data Product, you will assist the delivery of our product roadmap. You will help create innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique - our team is embedded directly within the Disney media team. We''re aligned, mission-driven, and free to move fast and innovate towards our goals. You''ll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. If you''re excited about this, please get in touch - we''d love to hear from you!

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities:

• Build dashboards that effectively communicate campaign performance and help our users make informed decisions
• Live and breathe our data - become the owner for an array of detailed tables and collections (and make sure the data is always high quality)
• Write and approve technical user stories for engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality
• Leverage AI and LLMs to get out of your comfort zone - you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications:

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• An understanding of SQL and working with large datasets
• Experience with workflow tracking or project management tools (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications:

• Knowledge of digital ad serving, tracking, and implementation
• Knowledge of ad platforms, including DMPs, Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo

Required Education:

Bachelor's degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education:

Master's degree in relevant subject area

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

To learn more about Disney''s policies on the use of AI for candidates, click here.

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