Analyst, Media Analytics

The Gap Inc

San Francisco, CA

JOB DETAILS
SKILLS
Adobe Product Family, Analysis Skills, Best Practices, Business Intelligence Software, Channel Marketing, Communication Skills, Cross-Functional, Data Analysis, Data Quality, Data Sets, Digital Media, Documentation, Identify Issues, Looker, Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Performance Reviews, Power BI, Process Improvement, Reporting Dashboards, SQL (Structured Query Language), Systems Analysis, Tableau, Team Player, Test Plan/Schedule, Trend Analysis, Web Analytics
LOCATION
San Francisco, CA
POSTED
30+ days ago

About the Role

The Analyst supports the Marketing Intelligence team by delivering reporting insights and performance analyses that help guide day-to-day marketing and media investment decisions . Youll work across our brands and media channels to ensure data accuracy build dashboards analyze trends and translate performance signals into clear actionable insights. This role is ideal for someone who enjoys digging into data uncovering patterns and helping teams understand whats working and why.

What Youll Do

Build and maintain recurring reports and dashboards that track media and marketing performance across channels.

Contribute to measurement frameworks testing plans and performance reviews.

Work with large datasets from media platforms web analytics tools and internal systems to support analysis and reporting.

Validate data accuracy troubleshoot discrepancies and maintain documentation

Document reporting processes data definitions and analytical methodologies

Conduct ad-hoc deep dives to answer business questions quantify opportunities and inform optimization strategies.

Communicate findings clearly through presentations summaries and visualizations tailored to different audiences.

Collaborate with Media & Interpretation team and cross-functional partners to align on KPIs reporting needs and measurement best practices.

Who You Are

Early-career analyst. You bring 1-3 years of professional experience working with data reporting or analytics in a marketing media or digital environment.

Paid media aware. You have exposure to digital media channels e.g. Programmatic Paid Social Search and Video

Web analytics knowledgeable. Youre comfortable working with web analytics tools Adobe Analytics experience is a plus.

Comfortable navigating media platforms e.g. Meta Google DV360.

Technically capable. Proficient in Excel and SQL experience with BI tools Tableau Looker Power BI is a plus.

Familiar with core measurement concepts such as attribution incrementality and KPI frameworks.

Detail-oriented. You care about data accuracy consistency and structure

Documentation-minded. You maintain clear organized documentation of processes definitions and methodologies to support team alignment and continuity.

Clear communicator. You can translate data into simple compelling stories for non-technical audiences.

Curious and proactive. You ask good questions explore root causes and look for ways to improve reporting and processes.

Collaborative. You work well with cross-functional partners and can manage multiple requests with clarity and organization.

Comfortable with ambiguity. You can navigate incomplete data shifting priorities and evolving business needs.

About the Company

T

The Gap Inc

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing. Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.
COMPANY SIZE
10,000 employees or more
INDUSTRY
All
WEBSITE
http://www.gap.com