Analyst, Social Media Intelligence

Novartis AG

East Hanover, NJ

JOB DETAILS
SKILLS
Adobe Acrobat, Analysis Skills, Analytical Development, Artificial Intelligence (AI), Automation, Best Practices, Biology, Biotech and Pharmaceutical, Brand Strategy, Business Administration, Campaigns, Competitive Analysis/Strategy, Competitive Research, Cross-Functional, Data Analysis, Disease, Documentation Standards, English Language, Healthcare, Knowledge Management, Legal, Maintain Compliance, Market Research, Media Campaigns, Medicine, Needs Assessment, Performance Analysis, Performance Metrics, Performance Reviews, Pharmacy, Problem Solving Skills, Qualitative Analysis, Quantitative Analysis, Regulations, Requirements Management, Social Media, Standard Operating Procedures (SOP), Structured Data, Training Data Sets, Trend Analysis, Unstructured Data, Use Cases
LOCATION
East Hanover, NJ
POSTED
3 days ago

Job ID

REQ-10083052

Jul 17, 2026

India

Available in: English

Summary

#LI-HybridLocation: Hyderabad, India Join a high-impact global analytics team at the forefront of Social Media Listening (SML) and digital insights in healthcare.As an SML Analyst, you will play a key role in transforming large-scale digital and social data into meaningful insights that shape strategic decisions across brands, therapy areas, and markets. Your work will directly contribute to a deeper understanding of patient experiences, competitive dynamics, and evolving healthcare conversations.This role offers a unique opportunity to work at the intersection of data, healthcare, and innovation, while gaining exposure to AI-enabled analytics.

About the Role

Key ResponsibilitiesSupport the delivery of Social Media Listening analysis, including:Brand and disease landscape analysisCompetitive intelligence and congress trackingPatient journey and audience insightsSocial media perception and campaign performance analysisTranslate stakeholder requirements into structured analytical outputsPerform qualitative and quantitative analysis to identify trends, patterns, and relevant insightsSupport end-to-end execution of assigned projects, ensuring adherence to timelines and quality standardsCollaborate with internal stakeholders to understand business needs and provide analytical supportSupport the development and maintenance of documentation, including standard operating procedures, quality checklists, and knowledge repositoriesComply with internal processes, including time tracking, KPI reporting, and applicable organizational policiesWork collaboratively with team members to support project delivery and knowledge sharingAI & Analytics CapabilitiesSupport the application of automation and AI-enabled approaches within Social Media Listening workflowsWork with large volumes of structured and unstructured data to support analysis and insight generationUtilize available tools and methodologies for activities such as data classification, tagging, and trend analysisStay updated on developments in digital analytics and AI relevant to Social Media ListeningEssential Requirements:MBA or full-time Graduation in Life Sciences, Pharmacy, Medicine, or related disciplines.2-3 years of experience in Social Media Listening, analytics, or market research, preferably in pharmaceutical or healthcare industryExperience working with Social Media Listening tools such as Sprinklr, Brandwatch, Talkwalker, or similar platformsStrong analytical and problem-solving skillsUnderstanding of pharmaceutical industry and regulatory environmentExperience working in a global or cross-functional environmentStrong communication skillsDesirable Requirements:AI-enabled analytics and automation: Hands-on experience with automation, AI-enabled workflows, tagging, classification, or trend analysis within analytics processes.Advanced SML use-case exposure: Prior experience in complex SML applications such as congress tracking, competitive intelligence, launch tracking, patient journey mapping, or campaign performance evaluation.Large-scale data handling: Comfort working with large volumes of structured and unstructured data to support scalable analysisInnovation and continuous learning mindset: Ability to stay updated on emerging digital analytics, AI, and social listening trends and apply them to improve ways of working.Knowledge management and capability building: Ability to contribute to SOPs, quality checklists, repositories, best-practice sharing, and team learning

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureBenefits and Rewards: Learn about all the ways we'll help you thrive personally and professionally.Read our handbook (PDF 30 MB)

Division

Strategy & Growth

Business Unit

General Management

Location

India

Site

Hyderabad (Office)

Company / Legal Entity

IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

Accessibility and accommodationNovartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Marketing Strategy & Growth India

Job ID

REQ-10083052

Analyst, Social Media Intelligence

Apply to Job

Job ID

REQ-10083052

Analyst, Social Media Intelligence

Apply to Job

About the Company

N

Novartis AG

Novartis provides healthcare solutions that improve and extend people’s lives. We use science-based innovation to address some of society’s most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. Our company is focused on industry-leading divisions with innovation power and global scale: pharmaceuticals, eye care and generic medicines Novartis is headquartered in Basel, Switzerland. Novartis Group companies employ approximately 120,000 associates and its products are available in more than 180 countries around the world.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Biotechnology/Pharmaceuticals
FOUNDED
1996