Tailored Brands is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands include Mens Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore, which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.
About the Job
We currently have an exciting opportunity for an Answer Engine Optimization (AEO) Manager to join our Search Engine Optimization (SEO) team. This individual will enhance Tailored Brands visibility across AI search and assistant experiences, while also supporting core SEO priorities across our sites. This role is hands-on and highly collaborative. You will partner with Content, Product, Engineering, Merchandising, Brand, Analytics, and our agency to ship practical improvements on real pages, run experiments, and turn what we learn into a repeatable playbook as this space evolves.
Key Accountabilities
AEO execution and delivery • Own day-to-day execution of AEO work across priority journeys like fit, occasion, style guidance, and product education • Turn customer questions into concrete on-site improvements such as new FAQ blocks, comparison sections, clearer headings, and tighter definitions • Maintain a clear AEO backlog, prioritize work, coordinate owners, and keep projects moving from idea to launch
SEO support and optimization (core team responsibility) • Support ongoing SEO initiatives including content optimization, internal linking improvements, on-page best practices, and seasonal landing page support • Partner with the SEO lead to execute keyword-informed optimizations that improve discoverability and performance in traditional search • Help monitor SEO health in Google Search Console and analytics tools, flagging issues and opportunities and helping drive fixes
Cross-functional collaboration • Partner with Content and Brand to create and refresh content that is clear, structured, and aligned to how customers actually ask questions • Partner with Product and Engineering to implement scalable template and component changes across PDPs, PLPs, and guidance pages • Partner with Merchandising to ensure content reflects the right assortment priorities, seasonal narratives, and product truths • Partner with Analytics to measure impact, refine priorities, and share what is working
Agency partnership and execution support • Serve as the day-to-day point of contact for the agency supporting AEO and SEO efforts • Translate agency recommendations into executable plans, including scopes, requirements, owners, and timelines • Coordinate across internal teams to unblock work, ensure quality, and get recommendations implemented • Provide feedback loops to the agency based on results and internal context so recommendations improve over time
Experimentation and learning • Run a steady cadence of experiments with clear hypotheses and success metrics • Document what we tried, what shipped, and what we learned so we build an AEO playbook over time • Stay current on how AI discovery is changing and translate new shifts into testable actions
Measurement and reporting • Track performance for shipped work using engagement, organic entrances, assisted conversions, and available AI visibility or citation signals • Provide simple, consistent updates to stakeholders on what launched, what changed, and what is next
Requirements and Tools
Hands-on experience with SEO tools such as Ahrefs, seoClarity or BrightEdge, Screaming Frog, and Google Search Console Experience building and reviewing dashboards in Looker Studio Sufficient technical knowledge to debug and troubleshoot common SEO issues, including crawling, indexing, rendering, and page performance Understanding of modern ecommerce tech stacks and how SEO requirements interact with product, CMS, and platform teams Familiarity working with Akamai or similar CDN and edge delivery platforms For AI discovery, familiarity with AI visibility and tracking tools such as Profound or similar platforms
What You'll Bring
Skills & Experience • 5+ years in SEO, content, or digital growth roles with a strong bias toward execution • Bachelor's degree preferred or equivalent work experience • Proven ability to drive cross-functional work from requirements to launch to measurement • Strong writing and editing skills and a clear audience-first mindset • Comfortable using data to prioritize and evaluate outcomes using GA4, Google Search Console, dashboards, and spreadsheets • Strong communication skills and the ability to align stakeholders and keep work moving
Preferred • Experience working on ecommerce templates like PDPs and PLPs and partnering closely with product and engineering teams • Familiarity with structured content patterns such as FAQs, comparisons, and guides • Curiosity about AI-driven discovery and a desire to learn quickly as the field changes
Work Environment, Physical & Mental Demands
Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.
Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development • Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend • Holiday Early Departure | close out early the business day before a company observed holiday
Salary and Compensation
The starting salary for this position is $100,900 - $134,000. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $165,000. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Our purpose is to help people love how they look, and we achieve this through our stellar shopping experience, products and customer service. By providing our employees with an engaging workplace focused on teamwork, growth and respect, we fulfill our mission each and every day. Our core values (lead with the customer, inspire change, own it together and nurture the community) are at the center of our extraordinary culture; and our fun, family like atmosphere makes our company a great place to work! To apply online, visit tailoredbrands.com/careers. ABOUT TAILORED BRANDS We feature leading menswear retailers Men’s Wearhouse, Jos. A. Bank and Moores Clothing for Men; designer brand Joseph Abboud; family retailer K&G Fashion Superstore; dry-cleaners MW Cleaners; and corporate apparel leaders Twin Hill, Alexandra, Dimensions and Yaffy. With uniquely tailored products and services, we provide a shopping experience unlike any other.