Application Specialist - Foundation Equipment - Milwaukee, WI Are you passionate about heavy equipment, foundation engineering, and helping customers succeed on the job site? Do you thrive as the go-to technical expert who builds strong relationships and delivers real-world solutions? If so, American State Equipment wants to meet you. We are seeking an Application Specialist to serve as the primary product champion and trusted liaison between our customers and the top-tier foundation equipment we represent, including industry-leading Liebherr Foundation Equipment (FE). As our Application Specialist, you will shape how customers apply modern foundation technologies in the field. Your expertise will directly influence project success, customer satisfaction, and the continued growth of our product lines. This is a high-impact role for someone who loves combining technical knowledge, hands-on equipment experience, and customer-facing interaction. Responsibilities - Serve as the expert bridge between sales teams, customers, and equipment manufacturers.
- Visit jobsites and guide customers on applications, methods, and equipment selection.
- Develop and deliver training on a wide range of foundation techniques, including:
- Pile walls (drilled, vibratory, impact driven)
- CFA, displacement, and mini piling
- Diaphragm walls
- Kelly drilling
- Dynamic compaction
- Ground improvement (e.g., stone columns)
- Advise customers on:
- Proper equipment operation
- Job layouts and best practices
- Production rates and ground‑condition considerations
- Provide detailed technical support to the sales team.
- Track competitor products, pricing, specs, and market trends.
- Recommend equipment improvements for US market applications.
- Operate, inspect, and troubleshoot heavy equipment as needed.
- Perform routine maintenance tasks and support complex repairs.
- Other duties as needed, our success is a team effort.
Education and Experience - Technical, vocational, or trade school education is preferred.
- 2 - 4 years of experience in heavy equipment or related industries.
- Experience operating Liebherr FE is strongly preferred.
- Ability to:
- Think strategically
- Advise and influence customers
- Navigate conflict and negotiate effectively
- Present information clearly
- Build strong professional relationships
- Strong commitment to safety in all aspects of the job.
- Solid time‑management and problem-solving skills.
- Proficiency with Microsoft Office, Adobe Acrobat, and OEM technical software.
- Valid driver’s license and ability to travel up to 50%.
You will join a respected, customer-focused organization representing best‑in‑class equipment. Here, your expertise matters; you’ll shape product application strategies, strengthen customer partnerships, and contribute to the growth of cutting-edge foundation equipment in the U.S. market. At American State Equipment, we are proud to offer a comprehensive benefits package and a workplace culture that values your contributions and supports your growth. - Competitive wage
- Comprehensive benefits package (health, dental, vision, 401(k) plan with company match)
- Employee Referral Program
- Supportive, Team-Oriented Work Environment
Apply Today! If you're driven, technically skilled, and ready to make a real impact in the foundation equipment world, we’d love to hear from you.
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