AppWell Marketing Coordinator

Posting Details

Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.

Request to Recruit

Working Title AppWell Marketing Coordinator Location Boone, NC Position Number N27068 Department Appalachian Institute for Health and Wellness - 273600

Position Summary Information

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
• Experience managing social media platforms and digital marketing campaigns.
• Proficiency in graphic design software and content creation tools.
• Strong written, verbal, and interpersonal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational and analytical skills.

License/Certification Required

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.

Essential Job Functions

Position Summary

The Marketing Coordinator for Outreach and Education is responsible for assisting with the development and implementation of external strategic marketing and communication initiatives that promote the Appalachian Institute for Health and Wellness (AIHW), its programs, educational opportunities, conferences, and community outreach efforts. This position supports the Institute's mission by increasing awareness, engagement, and participation among healthcare professionals, students, community members, partners, and stakeholders throughout the region.

The Marketing Coordinator will create visual and written content,, manage social media platforms, support event promotion, and collaborate with internal and external partners to strengthen the impact of the outreach App Well.

Essential Duties and Responsibilities

Marketing and Communications

• Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives.
• Maintain consistent branding and messaging across all marketing materials and communication channels including social media.
• Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials.
• Analyze attendance trends and participant feedback to inform future conference marketing strategies.
• Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs.
• Ensure marketing deliverables are met and aligned with conference sponsorship levels.
• Assist with website content management and updates to ensure information remains accurate and current.
• Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts.
• Support participant recruitment and stakeholder engagement initiatives.
• Work closely with Institute leadership and program staff to align marketing efforts with organizational goals.

Knowledge, Skills, and Abilities

• Excellent writing skills
• Graphic design and visual storytelling.
• Strategic marketing and brand management.
• Social media planning, content creation etc..
• Strong attention to detail and creative problem-solving.
• Ability to work independently and collaboratively within a team environment.

Preferred Qualifications

• Two or more years of experience in marketing, communications, public relations.
• Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings.
• Experience conducting market research and analyzing marketing data.
• Knowledge of website content management systems and email marketing platforms.
• Experience with photography, videography, and multimedia content development.
• Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.

Work Schedule/Hours

Mon-Fri 8:00-5:00

Number of Hours Per Week 20 Number of Months Per Year 12 Mandatory Staff No Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Hiring Range 25.00

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

Posting Date 08/03/2026 Closing Date 08/18/2026 Open Until Filled No Applicant Pool Preference External (Post on the Web) Special Instructions to Applicants

Submit Cover Letter, Resume and a List of 3 Professional References with Contact Information Included

Not Eligible for Visa Sponsorship Quick Link https://appstate.peopleadmin.com/postings/55499 Posting Number 201501136P

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume
• Cover Letter / Letter of Interest
• List of References with Contact Information

Optional Documents