Area Director of Business Development - Home Health (24347)

Location: Houston, TX

Job Summary:

TheraCare Home Health is seeking a strategic and results-driven Area Director of Business Development to lead growth initiatives across multiple markets. In this leadership role, you will oversee business development operations, manage and develop sales teams, and execute high-impact marketing strategies to drive patient census growth. This position is ideal for an experienced home health sales leader with a proven ability to build referral networks, lead teams, and consistently exceed performance goals in competitive markets.

Qualifications:

• Minimum of 5 years of home health experience with business development focus
• Minimum of 3 years of sales leadership experience in home health
• Minimum of 1 year of experience managing and developing sales teams
• Proven track record of achieving or exceeding admission and census growth goals
• Strong understanding of home health, long-term care, and referral sources including hospitals, SNFs, physician practices, and community partners
• Experience developing and executing multi-market sales and marketing strategies
• Ability to analyze market trends, referral patterns, and growth opportunities
• Demonstrated success in training, coaching, and mentoring business development staff
• Strong leadership, communication, and organizational skills
• Proficiency in Microsoft Office and CRM/lead tracking systems
• Ability to work independently in a field-based leadership role
• Ability to read, write, and communicate effectively in English

Essential Functions:

• Lead and execute business development and marketing strategies to drive patient census growth across assigned markets
• Manage, coach, and develop Business Development teams to achieve performance goals
• Build and maintain strong relationships with referral sources including hospitals, physicians, SNFs, and community organizations
• Identify and act on market trends, competitive insights, and growth opportunities
• Maintain and grow patient census and quality mix in alignment with company objectives
• Collaborate with operational and clinical leadership to support market expansion and service line growth
• Oversee development and execution of marketing campaigns, outreach initiatives, and community engagement efforts
• Support recruitment, onboarding, and training of business development staff
• Monitor and manage lead tracking systems, referral pipelines, and conversion performance
• Analyze performance data and provide actionable insights to improve conversion ratios and market performance
• Ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes
• Represent the organization professionally within the community and healthcare networks

Continuing Education:

• Attends in-service and continuing education programs required for maintenance of any professional certification or licensure.
• Attends continuing education programs as necessary

Please visit cantexcc.com for more information on this location.

We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans as well as a Highly competitive compensation package.