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Area Manager - Mission Critical

Herc Rentals Inc

Baton Rouge, LA

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JOB DETAILS
SKILLS
Auditing, Automotive Repair and Maintenance, Coaching, Communication Skills, Continuous Improvement, Customer Support/Service, Disability Insurance, Equipment Rentals, Leadership, Legal, Life Insurance, Military, Onboarding, Operational Support, Oracle, Organizational Skills, Problem Solving Skills, Process Improvement, Project Lifecycle, Project Planning, Rentals, Retail Management, Root Cause Analysis, Sales, Sales Operations, Sales Support, Site Evaluation, Staff Training, Stock Market, Team Lead/Manager, Telehealth, Vehicle Fleets, Weight Management, Willing to Travel
LOCATION
Baton Rouge, LA
POSTED
2 days ago
Job Title: Area Manager - Mission Critical

Baton Rouge, LA, USA, 70817 | Lake Charles, LA, USA, 70615 | New Orleans, LA, USA, 70126 | Austin, TX, USA, 78722 | Dallas, TX, USA, 75220 | Houston, TX, USA, 77022

Employment Status: Full-time

Posting Start Date: 7/1/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

Job Purpose

The Mission Critical Area Manager (MCRM) is responsible for the full lifecycle management of assigned Mega Projects and On-Site projects, ensuring operational and customer service excellence. This role acts as a liaison between Sales, Operations, and Facilities, supporting project launches, staff training, and stabilization of processes. The MCRM provides proactive support to mitigate customer impact and is empowered to redirect priorities to address critical branch or market issues as needed.

What you will do...

  • Collaborate with Field Operations Team leadership to scope, plan, and execute launch and support plans for Mega Projects and On-Sites.
  • Serve as the primary liaison between Sales, Operations, and Facilities to ensure successful project ramp-up and stabilization.
  • Own the lifecycle of assigned projects, delivering operational and customer service excellence.
  • Conduct regular project reviews, including monthly and quarterly deep dive visits.
  • Perform on-site self-evaluations to identify root causes of issues and develop action plans.
  • Address staffing, facility/yard, fleet quality, and customer support issues.
  • Support Branch Manager, Shop Supervisor, and Sales Team to elevate performance and provide solutions.
  • Directly support staff recruiting, onboarding, and coaching to supplement BM/AM/DMs.
  • Conduct follow-up visits to ensure continuous improvement.
  • Assist with fleet, service and maintenance, and sales support as needed.
  • Lead planning and launch activities to deliver efficient, well-staffed, and well-trained On-Site operations.
  • Conduct quarterly self-review audits with Branch Managers.
  • At SVP discretion, provide immediate support to branches or markets in critical need status.


Requirements

  • Bachelor's degree in business or related field
  • 5 years of equipment rental leadership experience
  • Proficiency in operational systems and tools (Rental Man, FAST, Oracle, etc.)


Skills

  • Strong ability to coordinate with DM/RVP, Mission Critical Team, and Field Ops Team.
  • Demonstrated leadership in supporting branch operations and driving continuous improvement.
  • Excellent communication, problem-solving, and coaching skills.
  • Willingness and ability to travel up to 75% of the time.


Req #: 70087

Pay Range: Competitive base salary + Full benefits, Company Vehicle, and Annual Bonus

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

About the Company

H

Herc Rentals Inc

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