The Retail Area Manager drives both topline sales and profitability growth of their area diptyque stores. This role is responsible for delivering key performance metrics through the brand proposition ensuring flawless execution of superior customer experience, establishing high standards of performance, and operational excellence through cultivating exceptional high performing talent and driving adherence to all company policies and procedures.
The Retail Area Manager is a leader in charge of creating a productive working atmosphere in our Diptyque stores and hiring and developing store teams who are committed to the company's success. This includes talent attraction, building a pipeline, and talent development of the teams within their area Diptyque stores.
The Retail Area Manager is a business owner who is the link between our retail store teams, the regional Sales Director, and any other cross functional partners. This role will report to the Regional Sales Director.
The role requires excellent communication skills as well as flexibility to interact with many different stakeholders and partners. The number of stores is defined based on locations and business priorities.
Role & Responsibilities:
Sales management
Lead teams through effective performance management to ensure sales goals are consistently met or exceeded
Develop corporate sales goals and monitor performance by door
Analyze the business and create and communicate clear action plans on a timely manner
Share best practices and drive execution of best practices across area store teams and managers
Inform senior management of any discrepancies or issues with sales team goals and results
Implement and monitor the product strategy
Monitor stock needs in the area and request any relevant allocation needs
Strategize the new product launches
Prepare weekly, monthly and annual sales reports and present your findings and analysis to senior management
People management
Lead, motivate, empower, recognize and inspire your team to perform beyond expectations and align with the Region and Diptyque`s strategies
Effectively recruit, train, develop, and retain top talent
Plan and lead training in the area according to needs
Create an inspiring and inclusive work environment reflective of the brand
Build a bench of talent internally and externally to be ready for placement across stores in your area
Based on store needs and business priorities, area managers may have to work on weekends.
Conduct on-boarding training program for newcomers
Assess staffing performance and opportunities
Partner with Store leadership to clearly identify performance strengths by team member and manage coaching/development plan accordingly
Ongoing coaching is necessary to ensure that staff is continually developed
Provide constructive feedback in-store during each visit to ensure staff is in-line with brand standards and given tools to grow
Ensure monthly and annual performances reviews
Inspire team growth through individual development plans to promote an environment of personal growth and accountability
Partner with Store Managers to determine and find solutions for their needs
Direct and approve workforce management activities according to brand policies, and labor and operational initiatives
Client Experience
Ensure all brands ambassadors and managers implement the Diptyque signature including Art of Selling
Prepare and coach the team to exceed client experience evaluation goal in your area
Train and coach store teams on outreach and clientelling tools and methods to ensure successful execution
Maximize and strategize the use of the CRM system and data at your disposal
Support the implementation of the omnichannel strategy and adaption and training of brand ambassadors on the strategy, tools, and expectations
Marketing/events
Collaborate with our retail marketing department to develop marketing materials designed to help the stores to meet or exceed corporate sales goals.
Plan and execute in store events in partnership with store leadership and teams
Monitor competitive initiatives on your area
Operational Excellence
Manage operational execution and ensures brand standards are met in accordance with Company direction