Area Sales Manager

ALTENLOH BRINCK and CO US

Lansing, MI

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JOB DETAILS

SKILLS

Business Development, Business Growth, Business Strategy, Channel Management, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Construction, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Management, Data Quality, Dental Insurance, Distribution Channel, Driver's License, Field Sales, Follow Through, Forecasting, Incentive Programs, Inside Sales, Leadership, Market Development, Market Share, Market Trend Analysis, Marketing, Marketing Strategy, Multitasking, On Site Support, Organizational Skills, Partner Sales, Performance Analysis, Presentation/Verbal Skills, Pricing, Product Demonstration, Product Development, Product Management, Product Marketing, Product Positioning, Product/Service Launch, Promotional Products, Regional Sales, Relationship Management, Revenue Growth, Sales, Sales Management, Sales Pipeline, Sales Training, Team Lead/Manager, Team Player, Territory Development, Territory Management, Trade Shows, Travel Industry, Trend Analysis, Value Selling, Vision Plan, Willing to Travel

LOCATION

Lansing, MI

POSTED

Today

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

Our Purpose & Culture:

At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform - solutions that make work safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on most.

Our culture is guided by values that shape how we work and lead:

In Service to Others - We put teammates, customers, and communities first.
Do the Right Thing - We act with integrity, even when no one is watching.
We Get It Done - We deliver on commitments with urgency, grit, and pride.
Empowerment - We trust and equip each other to make decisions that drive progress.
Be Positive - We bring energy and optimism to every challenge.

Why This Role Matters

The Area Sales Manager plays a critical role in expanding SPAX• market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels.

This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy. Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.

Our benefits include:

Free employee medical, dental, and vision insurance @ 30 days
Eligible to participate in the company's incentive plan
Employee referral ($2,000)
PTO @ 90 days
Company match 401k @ 6 months

Your Role & Impact

As Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory.

You will:

Drive territory growth through new business development and expanded channel engagement
Build strong partnerships with dealers, distributors, and contractors to increase product adoption
Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events
Identify market opportunities and translate insights into actionable growth initiatives
Strengthen SPAX's brand presence and competitive positioning within the professional construction channel
Provide real-time market intelligence to sales leadership, marketing, and product teams

Territory & Market Development

Develop and execute a territory growth strategy aligned with company sales objectives
Identify and pursue new dealer, distributor, and contractor opportunities
Expand SPAX• brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels
Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams

Sales Growth & Channel Expansion

Drive profitable sales growth and increase product penetration across assigned markets
Strengthen stocking positions with distributors and dealers through relationship management and value selling
Convert contractors and end users through product demonstrations, training, and on-site engagement
Support distributor and dealer partners with sales enablement, product education, and field support

Field Activation & Product Advocacy

Conduct jobsite demonstrations and product training sessions
Serve as a SPAX• brand ambassador by communicating product performance advantages and installation benefits
Support regional promotions, product launches, and marketing initiatives
Participate in trade shows, industry events, and contractor engagement activities

Market Intelligence & Business Insight

Provide feedback on pricing, competitive activity, product needs, and emerging market trends
Analyze territory performance and identify opportunities to improve market penetration
Collaborate with leadership and cross-functional teams to refine strategies based on market insights

Essential Duties

Operational Discipline & Collaboration

Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting
Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
Deliver regular updates on territory performance, growth initiatives, and market opportunities
Support company initiatives that strengthen channel partnerships and drive long-term market growth

Travel:

This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations typically range from 60-75%.

Position Requirements

Experience & Education:

5+ years of experience in field sales, market development, or business development
Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred
Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred
Proven ability to grow territories, win competitive business, and expand market share
Associate or bachelor's degree in Business, Marketing, or related field preferred
High school diploma or GED required

Required Skills/Competencies:

Strong territory management and field sales execution skills
Ability to develop new business and grow existing accounts
Strong relationship-building skills with dealers, distributors, and contractors
Understanding of Lumberyard, STAFDA, Building product distributors, and professional building material channels preferred
Ability to conduct product demonstrations and jobsite training
Strong communication and presentation skills
Ability to analyze territory performance and identify growth opportunities
Proficiency in CRM systems, pipeline management, and forecasting
Strong organizational skills with disciplined follow-up and execution
Ability to work independently and manage multiple priorities across a large territory
High accountability, urgency, and results-oriented mindset
Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations
Valid driver's license

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business.

Full-Time/Part-Time
Full-Time

Shift
Days

Position
Area Sales Manager

Exempt/Non-Exempt
Non-Exempt

Location
Lansing Area

This position is currently accepting applications.

About the Company

ALTENLOH BRINCK and CO US

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