Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Analysis Skills, Campaigns, Communication Skills, Content Development, Content Management, Customer Relationship Management (CRM), Detail Oriented, Editing, Email Campaign, Email Marketing, Emerging Technology, Financial Aid, Healthcare, Insurance, Journalism, Maintain Compliance, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing/Sales Collateral, Media Buying and Planning, Media Campaigns, Multiplatform/Cross-Platform, Online Marketing, Online Recruiting, Organizational Skills, Project/Program Management, Quality Assurance, Sales, Salesforce.com, Social Media, Social Media Marketing, Tuition Fees, User Interface/Experience (UI/UX), Writing Skills
Assistant/Associate Director of Digital Enrollment Marketing
Location
York, PA
Job Type
Administrator, Full Time
Job Number
202600075
Division
Enrollment Management
Department
Institutional & Enrollment Marketing
Opening Date
07/09/2026
Closing Date
7/27/2026 11:59 PM Eastern
- Description
- Benefits
- Questions
Position Summary
DESCRIPTION:
The Associate Director of Digital Enrollment Marketing is responsible for assisting with the coordination of outgoing enrollment communications, including email/text campaigns and online digital marketing efforts for the Division of Enrollment Management. Additionally, this position will be the designated Slate Captain for Enrollment Marketing, providing oversight of the delivery of queries, forms, events, and quality assurance for all enrollment communications conducted in Slate. This position requires a creative thinker with excellent analytical, writing, editing, and project management skills with an understanding of digital communication strategies.
OUTCOME:
This position will support and produce marketing materials for the Division of Enrollment Management in support of student enrollment.
Essential Functions
Website and Digital Experience (40%)
- Develop content for events within the Enrollment CRM platform. Specifically: event creation, event forms/templates, landing pages, and the overall event registration user experience.
- Manage portals throughout the recruitment cycle, including counseling team, direct admit partnerships, and event portals.
- Build and maintain pages that fall under the admission and financial aid website.
- Manage the campus map and virtual tour, which includes yearly updates and ad-hoc updates to both platforms as needed.
Campaign and Content Management (35%)
- Develop email campaigns and target audience lists for marketing email communications.
- Work with the Enrollment Marketing Coordinator to develop and maintain a social media marketing plan for Admissions while collaborating with the Marketing Department and Director of Enrollment Marketing.
- Design email and social media creative, infographics, and other marketing collateral as needed.
CRM and Data Operations (20%)
- Provide Slate Deliver query management and integrity for enrollment communications.
- Provide system-based mail lists to support the print mail drip schedule and all print projects from Enrollment Marketing.
- Track Year-over-Year (YoY) registration and attendance rates for anchor events, and provide data analysis as needed.
Compliance (5%)
- Ensure digital communication compliance, specifically CAN-SPAM, TCPA, and GDPR laws, across all platforms used within Enrollment Marketing.
Experience and Education Required
- Bachelors degree is required in a field related to communication, marketing, and/or journalism.
- At least three years experience with creating content for online marketing campaigns.
- At least three years experience working within a CRM platform, building effective communications and establishing targeted audiences.
Required Skills and Qualifications
- Excellent organizational and analytical skills.
- Strong experience using CRM platforms (Salesforce, HubSpot, Slate, etc.) to develop email/text/social media campaigns.
- Experience using Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere.
- Knowledge of admissions/sales and marketing concepts.
- Excellent attention to detail.
- Knowledge of current and emerging technologies in the fields of marketing and communications.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York Colleges Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
We offer a complete benefits package to full-time employees that includes, but is not limited to: health care, dental, vision, retirement, flexible spending accounts, life insurance, long-term disability, holidays, vacation, sick leave, tuition remission and tuition discount programs.
To learn more details, visit our benefits page.
01
Do you have a Bachelors Degree?
02
Do you have at least three years experience with creating content for online marketing campaigns?
03
Do you have at least three years experience working within a CRM platform, building effective communications and establishing targeting audiences?
Required Question
Employer York College of Pennsylvania
Address 441 Country Club Road
York, Pennsylvania, 17403
Phone 717-815-1320
Website https://www.ycp.edu/