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Assistant Athletics Director for Marketing & Fan Experience
Salary
See Position Description
Location
Richland County, SC
Job Type
FTE - Full-Time
Job Number
9720256
Agency
University of South Carolina
Opening Date
07/28/2026
Closing Date
9/3/2026 11:59 PM Eastern
Class Code:
UH11
Position Number:
9720256
Normal Work Schedule:
Monday - Friday (8:30 - 5:00)
Pay Grade
Unclassified
EEO Statement
Equal Opportunity Employer
Agency Specific Application Procedures:
Your application must be submitted online at https://apptrkr.com/9720256. Google Chrome must be used as the preferred internet browser to enter the applicant portal. QuickLink (Place in Browser): https://apptrkr.com/9720256
Veteran Preference Statement
South Carolina is making our Veterans a priority for employment in state agencies and institutions.
Job Responsibilities
Assistant Athletics Director for Marketing & Fan Experience
University of South Carolina
Posting NumberSTA00545PO26
Job FamilyAthletics Administration
Job FunctionAthletics Administration
USC Market TitleAthletics Administrator
Link to USC Market Titlehttps://uscjobs.sc.edu/titles/143243
Job LevelP4 - Professional
Business Title (Internal Title)Assistant Athletics Director for Marketing & Fan Experience
CampusColumbia
Work CountyRichland
College/DivisionAthletics
DepartmentATH Department of Athletics
State Pay RangeUnclassified
USC Market RangeB00
Anticipated Hiring Range$75,000 - Salary commensurate with qualifications.
Location of Vacancy
Part/Full TimeFull Time
Hours per Week37.5
Work Schedule
Basis12 months
Job Search CategoryOther Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelors degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.
The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the departments secondary football marketing lead. This position will direct the departments mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.
Job Related Minimum Required Education and Experience
Required Certification, Licensure/Other Credentials
Preferred Qualifications
Knowledge/Skills/Abilities
Job Duties
Job Duty
Baseball Marketing Strategy, Attendance Growth & Fan Experience: Serve as the primary marketing contact for baseball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for baseball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential FunctionYes
Percentage of Time30
Job Duty
Football Marketing: Serve as the departments secondary football marketing lead, assisting with the planning, execution, and evaluation of comprehensive marketing, fan engagement, and game presentation strategies for one of the departments premier revenue-generating programs. Support attendance growth initiatives, sponsorship fulfillment, game presentation planning, fan engagement efforts, and other football-related marketing responsibilities. Collaborate with internal and external stakeholders to ensure a best-in-class fan experience and successful execution of football marketing initiatives.
Essential FunctionYes
Percentage of Time30
Job Duty
Revenue Generation, Branding & Strategic Initiatives: Serve on departmental committees related to revenue generation, brand development, and fan engagement. Work with marketing team on the creation, implementation, and evaluation of innovative revenue-generating events and fan experiences that support departmental goals. Collaborate with internal and external stakeholders to identify new opportunities for attendance growth, sponsorship activation, fan development, community engagement, and revenue generation. Support strategic initiatives designed to strengthen the Gamecock Athletics brand and enhance the overall fan experience.
Essential FunctionYes
Percentage of Time25
Job Duty
Mascot Program: Direct and oversee all aspects of the Athletics mascot program, including recruitment, hiring, training, scheduling, evaluation, and management of mascot staff. Ensure the mascot program supports departmental branding, fan engagement, community outreach, and promotional objectives.
Essential FunctionYes
Percentage of Time10
Job Duty
Administrative Responsibilities: Assist with departmental administrative responsibilities, special projects, and other duties as assigned.
Essential FunctionYes
Percentage of Time5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security SensitiveNo
Hazardous weather categoryNon-Essential
Posting Detail Information
Number of Vacancies1
Desired Start Date
Job Open Date07/20/2026
Job Close Date09/03/2026
Open Until FilledNo
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
Click here to learn more about why you should work at USC.
Quicklink for Postinghttps://uscjobs.sc.edu/postings/209859
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
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Benefits for State Employees
The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
Insurance Benefits
Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
Retirement Benefits
State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
Workplace Benefits
State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.
Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.
Employer State of South Carolina
Agency University of South Carolina Address Division of Human Resources
Columbia, South Carolina, 29208
Phone 803-777-3821
The language used in this document does not create an employment contract between the employee and the agency. This document does not create any contractual rights or entitlements. The agency reserves the right to revise the content of this document, in whole or in part. No promises or assurances, whether written or oral, which are contrary to or inconsistent with the terms of this paragraph create any contract of employment.
| Location | Richland County, SC |