Assistant Director for Marketing Operations CENTER FOR CAREER DEVELOPMENT - LEADERSHIP
Category
Charles River Campus --> Professional
Job Location
Boston, MA, United States
Tracking Code
26501022480716
Posted Date
7/24/2026
Salary Grade
Grade 48
Expected Hiring Range Minimum
$71,925.00
Expected Hiring Range Maximum
$93,375.00
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University''s good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Type
Full-Time/Regular
The Assistant Director for Marketing Operations will manage the technology, processes, and data that support the Center for Career Development's (CCD) marketing strategy focused on engagement of students, campus partners, employers and other key constituents (i.e., parents and families, alumni, etc.). The Assistant Director will serve as a bridge between the CCD's creative marketing strategy and technical execution by managing day-to-day workflows, overseeing marketing operations infrastructure, ensuring adherence to established procedures, identifying opportunities for improvement and efficiency, and empowering staff through comprehensive training and documentation. This role functions as both the operational hub for CCD''s marketing delivery and a key source of insight about systems performance, emerging needs, and possibilities for enhancement. The Assistant Director reports to the Director of Operations and works closely with the Associate Director of Marketing and Communications, along with all CCD staff to support the office's overall marketing strategy.
Essential Functions:
Oversee the intake, triage, and coordination of marketing requests and initiatives. Establish decision criteria, assign ownership, track workflow progress, and ensure requests move through the pipeline with clarity and accountability. Direct the consistent use of CCD''s event planning and marketing Airtable tools across programming and event leads, operations staff, and marketing team members. Conduct regular audits to monitor data quality and adherence to established standards; identify gaps and recommend corrective actions.
Develop and maintain comprehensive documentation, training materials, and standard operating procedures for marketing and event planning workflows. Ensure materials are current, clear, and accessible to audiences with varying levels of technical comfort, including both professional and student employees. Facilitate onboarding and ongoing support for staff and student employees, providing patient, empathetic guidance to ensure mastery of tools, systems, and procedures. Recognize varying comfort levels with technology and adapt communication and support approaches accordingly.
Execute operational and publication workflows for CCD marketing and events, including creating and managing Handshake event records, overseeing digital signage in the Yawkey Center, and managing distribution and dissemination of marketing materials cross appropriate channels (broadcast emails, student portal highlights, campus partner newsletters, and other internal communications systems).
Monitor CCD''s marketing operations systems to identify automation opportunities, recognize unmet needs and workflow gaps, and recommend potential improvements. Test and evaluate recommended refinements to inform decision-making. Track and report on marketing operations metrics and system usage to inform decision-making and identify emerging needs or patterns requiring attention from leadership.
Serve as a strategic partner to the Associate Director of Marketing and Communications, providing operational support for documentation, training development, process design, and workflow implementation. Participate in strategic planning conversations with CCD leadership regarding the evolution of marketing operations, contributing an operational perspective to resource planning, capacity decisions, and systems development.
Participate in professional associations, remain current on best practices and trends in operations and information management, and contribute to the profession through presenting, publishing, or serving on committees.
Required Skills
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
| Location | Boston, MA |
| Industry | Education |
| Company Size | 1 to 9 employees |
| Website | http://www.bu.edu/ |
Boston University is one of the leading private research and teaching institutions in the world today, with two primary campuses in the heart of Boston and programs around the world. As a Boston University employee you will be part of a dynamic community where every individual is valued. You'll reap the rewards of being on a college campus, such as direct access to the heart of the education and research community and a myriad of opportunities to help create a positive impact on our students' educational experiences. Education thrives in Boston, and working here – at one of the largest employers in the city – will give you the opportunity to contribute to our mission and work with some of the most experienced educators and staff in the nation.


