Assistant Director, Marketing and Communications

Posting Details

Posting Summary

Working Title Assistant Director, Marketing and Communications Role Title PR & Mktg Spec III Role Code 29093-SW FLSA Nonexempt Pay Band 04 Position Number 28200069 Agency Piedmont Virginia Community College Division Piedmont Virginia Community College (Div) Work Location Charlottesville - 540 Hiring Range $78,000 - $83,000, commensurate with experience Emergency/Essential Personnel No EEO Category 2-Professionals Full Time or Part Time Full Time Does this position have telework options? -Telework options are subject to change based on business needs- No Does this position have a bilingual or multilingual skill requirement or preference? No Work Schedule

40 hours weekly, from 8:00 a.m. to 5:00 p.m., Monday-Friday. This is a full-time (exempt) position providing services in person at PVCC.

Sensitive Position No Job Description

Piedmont Virginia Community College (PVCC) is a public, open access institution of higher education in the Virginia Community College System whose main campus is located in Charlottesville, Virginia. This is home to the Charlottesville Historic Downtown Mall, The Jefferson School African American Heritage Center, and the John Paul Jones Arena (JPJ). As a comprehensive community college, the College provides quality, accessible, and affordable educational opportunities for the residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson. For more information, please visit: pvcc.edu

PVCC is known throughout the community and the Virginia Community College System for its exceptional faculty and staff, the quality of its programs and services, and the success of its students. PVCC seeks to attract, welcome, and retain individuals who reflect the communities we serve.

PVCC seeks an Assistant Director of Marketing and Communications (MarCom) to support integrated marketing and communications projects related to its strategic plan and College-wide marcom efforts. The Assistant Director plays a key role in advancing the institution's brand, visibility, and strategic priorities through the development and execution of integrated marketing and communications initiatives. This position combines strategic planning, content development, and project management to support institutional goals, drive audience engagement, and ensure consistent, high-quality messaging across platforms.

The Assistant Director reports to the Executive Director of Marketing and Communications and serves as a member of the Marketing and Communications team, which currently consists of specialists in graphic design, multimedia design, web development and content management, and digital communications. The Assistant Director will work collaboratively with the MarCom team and peers across the College to elevate, promote and manage the reputation of the College brand, inform and engage audiences, including current and prospective students, faculty, staff, alumni, event attendees, industry partners and higher education peers.

The Assistant Director of MarCom will contribute to the daily operations of the marketing and communication office, with a focus on campaigns, projects and initiatives in support of the strategic plan, increasing brand exposure, creating promotional materials and assisting in managing the process, as well as specialized communication support through the creation of content. The position may assist with the coordination of press communications, as well as special event and program communications.

The ideal candidate is a strategic, collaborative, operations-minded marketing professional who will be energized by the opportunity to create engaging, marketing campaigns and content that helps increase enrollment, heighten awareness and build PVCCs brand. This candidate will enjoy shining a light on people and projects that create impact, contributing to broader awareness and understanding of all that PVCC offers, piquing curiosity among current and prospective students, alumni and donors, and creating emotional connection to the work of the school - as well as the mission, vision, values, community and culture that are at its core. The Assistant Director will work in support of the school's mission and values, ensuring all work supports strategic goals.

Duties and Responsibilities:

• Ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities.
• Ability to represent the MarCom team with and in the absence of the Executive Director.
• Adherence to PVCC brand, style and accessibility guidelines - demonstrated accuracy, attention to detail and a service-oriented approach.
• Contribute to messaging and communications for target audiences of current students, new/prospective students, adult learners, the general community, and program areas across the College.
• Demonstrated planning, organization, and time management skills.
• High-level communication skills (verbal and written) and proficiency and excellence in writing and editing - AP Style.
• Proven ability to effectively manage collaborative, "customer-based" services in an environment with multiple stakeholders.
• Proficiency with computers, document creation software, presentation software, spreadsheets, Office 365 suite - specifically PowerPoint, Excel, WORD, Outlook, Teams. Familiarity with SharePoint, OneDrive and Adobe Suite.
• Understanding of accessibility regulations and ADA Title II/III, Section 504, and WCAG 2.1 Level AA standards, and a willingness to learn how they apply in higher education.
• Use, improve and build processes and tools to help elevate personal and team efficiency and effectiveness.

The Assistant Director may indirectly manage other team members while collaborating on projects and may be asked to represent the Marketing and Communications Office in the absence of the Executive Director.

Well-qualified candidates should demonstrate:

• A service-focused mindset paired with strong, proactive relationship-building and collaboration skills
• A strategic mindset and a drive for data-driven decision-making.
• Ability to manage sensitive information with the utmost discretion.
• An interest and experience in content and creative trends and a drive to seek out new ideas.
• Demonstrated high level of integrity while handling confidential information.
• Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving.
• Experience and aptitude in marketing and communications, including integrated campaign planning, working on creative teams, copywriting and copyediting, and of content management and similar applications.
• Experience working in marketing within higher education a plus.
• Strong attention to detail and an eye for quality.

How time will be spent:

35% - Developing and implementing strategic marketing and communication campaigns for key initiatives across the College.

• Analysis and reporting on projects and campaigns
• Creating and implementing integrated campaign messaging
• Designing accessible files for print, forms, PPT, other

30% - Program/Department specific campaigns and communication planning with Executive Director.

• Areas of study marketing and communication strategies
• Division marketing and communication - Workforce Development, TJACE, degree program strategic initiatives
• New program launches - Corporate arm of Workforce Development, new degree and non-degree programs

25% - General marketing and communication

• Assisting Executive Director
• Content development - writing, proofing and editing
• Project request assignments
• Reports - analysis, research and reporting

10% - Special projects and initiatives

• Department/program area requests
• School-wide initiatives
• System-wide initiatives
• Other projects as requested

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

Required Qualifications:

• Experience in marketing, communications, or public relations.
• Demonstrated ability to analyze data from multiple sources to inform strategic decision-making.
• Proven experience applying marketing, public relations, and/or communications strategies within a higher education or similarly complex environment.
• Strong organizational skills with the ability to manage multiple projects and priorities efficiently and simultaneously.
• Professional presence with a commitment to delivering exceptional internal and external customer service.
• Ability to take direction while independently managing and executing projects from concept to completion.
• Experience collaborating effectively as part of a team in a dynamic, multi-functional environment.
• Excellent written communication skills, including the ability to develop content across various platforms and clearly articulate ideas, strategies, and plans.

Additional Considerations

• Knowledge of branding principles and experience maintaining brand consistency across multiple channels.
• Ability to interpret and report on campaign performance metrics, with a focus on continuous improvement and ROI.

Operation of a State Vehicle No Supervises Employees No Required Travel

Minimal

Posting Detail Information

Posting Number CLS_4581P Recruitment Type General Public - G Number of Vacancies 1 Position End Date (if temporary) Job Open Date 07/14/2026 Job Close Date 08/16/2026 Open Until Filled Yes Agency Website www.pvcc.edu Contact Name Human Resources Email humanresources@pvcc.edu Phone Number 4349616567 Special Instructions to Applicants

Review of applications begins immediately, position will close once a candidate is identified.

Application Package must include-

• Online Application
• Resume
• Cover letter
• Names, addresses, email and telephone numbers of three (3) professional references

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

Piedmont Virginia Community College does not discriminate on the basis of race, color, religion, national origin, political affiliation, disability, veteran status, sex, age or sexual orientation in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Associate Vice President of Human Resources, 501 College Dr., Main Building, Room M132, Charlottesville, VA 22902; 434.961.6567.

We are a "Virginia Values Veterans" (V3) official certified company and state agency that provides hiring preference to Veterans and Members of the Virginia National Guard in support of Executive Order 29, (2010). If you are a Veteran or Virginia National Guard Member, we urge you to respond accordingly on your state application.

Additional Information

Review of applications begins immediately, position will close once a candidate has been identified.

Piedmont Virginia Community College does not discriminate on the basis of race, color, religion, national origin, political affiliation, disability, veteran status, sex, age or sexual orientation in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Human Resources Director, 501 College Dr., Main Building, Room M810, Charlottesville, VA 22902; 434.961.6567.

We are a "Virginia Values Veterans" (V3) official certified company and state agency that provides hiring preference to Veterans and Members of the Virginia National Guard in support of Executive Order 29, (2010). If you are a Veteran or Virginia National Guard Member, we urge you to respond accordingly on your state application.

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting https://jobs.vccs.edu/postings/98318

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • Will you require sponsorship to accept employment?
• Yes
• No

Applicant Documents

Required Documents

• Resume
• Cover Letter/Letter of Application

Optional Documents

• Writing Sample
• Other Document
• PDF Portfolio or Website
• Alternative Hiring Process Letter
• SF-50 (Documentation of involuntary separation from Federal Agency)