Position Summary
The Assistant Director of Marketing is responsible for serving as the day-to-day operating and execution leader for Medivant Health's marketing team. This role works closely with the Marketing Director and provides leadership and coordination across four key marketing functions: Events; Social Media, Influencer & Creatives; Paid Media; and Market Admin.
The Assistant Director translates strategic marketing priorities into clear workflows, campaign plans, timelines, and team priorities while ensuring effective execution across multiple campaigns and workstreams. This is a hands-on people-management role responsible for leading, mentoring, coordinating, and holding team members accountable for delivering high-quality work on schedule.
The ideal candidate is an experienced marketing leader with strong organizational, project management, people-management, and cross-functional coordination skills. The role serves as the primary point of coordination and escalation between the Marketing Director and the junior marketing team and plays a critical role in scaling Medivant Health's marketing function.
Key Responsibilities
Execution Leadership
- Serve as the day-to-day execution lead across the four marketing functions, ensuring work remains aligned, prioritized, and on schedule.
- Translate the Marketing Director's strategic priorities into clear team workflows, campaign plans, and weekly/monthly priorities.
- Own the marketing calendar and campaign timelines, coordinating dependencies across teams and ensuring deliverables remain on track.
- Monitor multiple campaigns and workstreams simultaneously and ensure timely execution.
Team Management & Coordination
- Directly manage and mentor the Events, Social Media/Influencer/Creatives, Paid Media, and Market Admin leads.
- Set priorities, review work, and hold team members accountable for deadlines and quality standards.
- Serve as the primary escalation point between the Marketing Director and the junior marketing team.
- Resolve day-to-day blockers and operational issues before they require Director-level involvement.
- Foster collaboration across the four marketing functions to ensure campaigns are executed as one integrated effort.
Campaign Oversight
- Oversee integrated marketing campaigns spanning events, social media/influencer activities, paid media, and creative initiatives.
- Ensure consistent messaging, brand execution, and coordination across marketing channels.
- Partner with the Events lead on trade shows, conferences, HCP events, and on-ground marketing activations.
- Partner with the Social Media, Influencer & Creatives lead on channel strategy, content calendars, and KOL/influencer partnerships.
- Partner with the Paid Media lead on paid social and search execution, budget pacing, and performance optimization.
- Partner with Market Admin on budget tracking, vendor coordination, and reporting accuracy.
Performance & Reporting
- Establish and monitor KPIs across all four marketing functions.
- Consolidate performance data into clear and regular reporting for the Marketing Director.
- Monitor campaign and team performance to identify execution risks, resource gaps, and opportunities for improvement.
- Recommend solutions to address execution risks and resourcing challenges.
Stakeholder Communication
- Communicate marketing priorities, timelines, deliverables, and results clearly across the marketing team.
- Provide regular execution updates and performance information to the Marketing Director.
- Represent the marketing team's execution status in cross-functional discussions with Sales and other departments.
- Maintain strong coordination between Marketing, Sales, and company leadership.
Qualifications
Required:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 6-9+ years of marketing experience, including experience managing or mentoring teams across multiple marketing functions.
- Experience coordinating cross-functional marketing execution across areas such as events, social media/influencer marketing, paid media, or marketing operations.
- Strong organizational and project management skills with the ability to manage multiple workstreams and campaigns simultaneously.
- Experience with budget tracking, vendor management, and performance reporting.
- Demonstrated ability to take ownership of marketing campaigns from strategy through execution and measurement.
- Strong communication and stakeholder-management skills.
Preferred:
- Advanced degree in Marketing, Business, Communications, or a related field.
- Previous experience in a Marketing Manager, Senior Marketing Manager, Assistant Director, or comparable marketing leadership role.
- Experience leading integrated marketing teams or multiple marketing functions.
- Experience managing campaign execution across events, social/influencer, paid media, and marketing operations.
Key Competencies
- Operational Leadership
- People Management & Team Development
- Cross-Functional Coordination
- Campaign & Project Management
- Marketing Execution
- Problem-Solving & Escalation Management
- Performance Management & KPI Tracking
- Data-Driven Decision Making
- Budget & Vendor Management
- Stakeholder Communication
- Strategic Execution
- Marketing Operations
- Accountability & Ownership
- Time Management & Multitasking
- Collaboration & Team Leadership
What Success Looks Like
- Develop and execute a clear and scalable marketing strategy aligned with business objectives.
- Increase brand awareness and engagement across priority marketing channels.
- Deliver high-quality integrated marketing campaigns on schedule and within budget.
- Improve marketing performance through data-driven optimization.
- Strengthen alignment between Marketing, Sales, and company leadership.
- Establish measurable KPIs and demonstrate the business impact of marketing initiatives.
- Build an effective, accountable, and results-oriented marketing function.