Assistant Director of Student Communications

About Us

Since our founding in 2005, Georgia Gwinnett College (GGC) has been dedicated to providing an exceptional educational experience to our students. At GGC, we believe that our students success is our success, and we are committed to creating a culture that supports and uplifts them throughout their academic journey.

As a member of our faculty or staff, you will become part of a dedicated and passionate community of educators and professionals. Together, we work towards a common goal of empowering our students to achieve their full potential, both academically and personally. We take pride in our student body, which represents a multitude of backgrounds, perspectives, and experiences. Whether you are involved in teaching or providing essential services, your contribution will make a significant impact on the lives of our students and the broader community.

In addition to our commitment to student success, we also value the well-being and professional growth of our employees. We offer a comprehensive benefits package, designed to support the needs of our faculty and staff. From competitive compensation to health and wellness programs, and professional development opportunities to work-life balance initiatives, we strive to create an environment where everyone can thrive and feel valued.

Located in the thriving community of Gwinnett County, GGC offers a rich cultural and social landscape that enhances the overall college experience. Our backdrop is a beautiful, modern 260-acre campus located just 30 miles northeast of downtown Atlanta. Our students and employees benefit from the close proximity to various local amenities, including shopping, dining, entertainment, and outdoor recreational opportunities. This vibrant community serves as an extension of our campus, providing a stimulating environment for personal and professional growth.

Join GGC and become part of a dynamic team that plays a pivotal role in shaping the lives and celebrating the achievements of our students. Together, lets make a positive impact and empower the next generation of leaders.

Job Summary

The Assistant Director of Student Communications will lead the development and implementation of a comprehensive communications strategy focused on students. This role will ensure that college communications provide timely, accurate and relevant information that anticipates student needs, answers common questions and supports student success.

Reporting to the Associate Vice President for Communications, the strategist will work in close partnership with Student Affairs, Enrollment Management, Student Success and other campus units with the goal of aligning messaging across departments and platforms to create a coordinated, proactive and personalized communication experience for students throughout their academic journey.

Responsibilities

Student Communications Strategy & Execution -

• Develop and implement a collegewide strategy for communicating with students that is proactive, coordinated and aligned with institutional priorities.
• Collaborate with academic units and administrative offices to ensure consistent, accurate and timely messaging to students.
• Manage and optimize communication channels used to reach students, including email, digital platforms, web content, text messaging and other emerging tools.
• Ensure all student communications adhere to institutional standards for tone, branding, clarity, accessibility, and prioritization.

Coordination & Governance -

• Serve as a central point of coordination between campus offices sending student-facing communications.
• Review and approve large-scale communications (200+ recipients) for timing, relevance, and alignment with institutional priorities.
• Establish standards and best practices for student communications across the college to reduce duplication, streamline messaging and improve clarity.
• Provide guidance and training to campus partners on effective communication with students.
• Support the implementation and maintenance of a coordinated communications calendar, identifying message overlap and recommending sequencing or consolidation.

Data-Informed Targeting & Personalization -

• Use student data (e.g., academic level, major, registration status, holds, milestones) to help design targeted and personalized communications.
• Support proactive ¿nudges¿ and campaigns related to registration, advising, financial aid, and academic milestones.
• Monitor engagement metrics (open rates, click-through rates, response patterns) and provide recommendations for continuous improvement.

Texting, Chatbot, and Digital Engagement -

• Assist in assessing and scaling enterprise-level texting and chatbot platforms to support on-demand student communication.
• Develop and manage SMS campaigns tied to critical student success outcomes.
• Partner with IT and functional areas to ensure students can access clear, accurate, and consistent answers through self-service tools.

Campus Events & Information Management -

• Support implementation and ongoing management of the centralized campus events calendar, ensuring it functions as the single source of truth for student events, trainings, and

activities.

• Collaborate with campus partners to streamline event promotions and reduce unnecessary email volume.
• Assist in building digest-style communications that aggregate events and non-urgent information.

Content Development & Resource Alignment -

• Collaborate with Financial Aid, Student Accounts, Advising, and other offices to develop and maintain clear, up-to-date FAQs related to:
• Financial aid and billing, registration and enrollment processes, and academic resources and student services.
• Ensure alignment between emailed communications and student-facing website content.

Assessment & Student Voice -

• Use analytics, surveys and student feedback to assess the effectiveness of communications and continuously improve strategies.
• Assist in preparing reports and summaries for campus leadership related to student communications effectiveness.

Required Qualifications

• 4 Year / Bachelors Degree in Communications, Marketing, Higher Education, Public Relations, or a related field.
• Minimum of 5 years of experience in communications, marketing, or student-facing messaging, preferably in higher education.
• One or more years of supervisory experience (people or program)

Preferred Qualifications

• Masters degree in Higher Education, Communications, Marketing, or a related field.
• Demonstrated experience managing or coordinating communications across multiple channels.
• Strong writing, editing, and content strategy skills.
• Experience using communication platforms such as CRM systems, email marketing tools, or SMS platforms.
• Experience with student lifecycle or enrollment communications.
• Familiarity with systems such as Banner, EAB Navigate, CRM platforms, or learning management systems.
• Experience using data to inform communication strategies.

Proposed Salary

63,500 - 79,500

Salary offer will be dependent on candidates experience and qualifications, internal equity considerations, budget availability, and salary administration guidelines

Knowledge, Skills, & Abilities

• Knowledge of accessibility standards and inclusive communication practices.
• Strategic thinking with the ability to translate institutional priorities into effective communication strategies.
• Understanding of the information needs and communication preferences of college students.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong interpersonal skills and the ability to work effectively across divisions.
• Commitment to creating clear, accessible and student-centered communications.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Gwinnett College (GGC). Eligibility of employment is determined by GGC in its sole discretion, and includes but is not limited to confirmation of credentials and employment history reflected in your application materials; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are subject to the applicable federal laws, state laws, statutes, rules and regulations of this institution, and to the bylaws and policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Georgia Gwinnett College is an equal employment, equal access, and equal opportunity employer. It is the policy of Georgia Gwinnett College to recruit, hire, train, and promote persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50).

For individuals requiring disability-related accommodations for participation in any event including the application, interview process, or to obtain print materials in an alternative format, please contact HR at (678) 407.5746 or email hr@ggc.edu.

Background Check

• Position of Trust + Education

Other Information

Due to the volume of applications, applicants may not receive a reply from the College unless an applicant is selected for an interview. Review of applications will continue until positions are filled. Georgia is an open records state.