Assistant Director, Student Engagement and Communications

Assistant Director, Student Engagement and Communications

Salary

$52,896.00 - $66,132.00 Annually

Location

Southern Wake Campus

Job Type

Full-time, Annual

Job Number

07274

• DIVISION*

Student Life

• DEPARTMENT*

Student Activities

Opening Date

07/17/2026

Closing Date

7/24/2026 11:59 PM Eastern

FLSA

Exempt

Max Number of Applicants

70

• Description
• Benefits
• Questions

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Position Description

Most postings are open for a limited time, depending upon the number of applications received. When the maximum number of applications has been met as stated above, the position may close without notice. Please apply immediately.

Pay Grade: Coordinator 6

The Assistant Director, Student Engagement and Communications is responsible for developing and implementing integrated strategies that enhance student engagement, communications, and connection across the college in collaboration with Communications & Marketing. This position leads the departments digital presence, including social media and CRM-driven communications, while promoting the student experience through storytelling and engagement initiatives. The Assistant Director works with campus partners to promote programs, services, and opportunities that support student engagement initiatives, including student clubs and organizations, student events, and student leadership development.

Responsibilities and Duties (*Essential Functions)

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.

• Develops and leads comprehensive engagement strategies and campaigns that strengthen student involvement and advance departmental priorities through coordinated digital communications, outreach, and programming efforts
• Assists with departmental event support including student clubs and organizations, and student government association
• Manages Student Activities social media channels in alignment with institutional brand standards, social media governance, and content strategy established by Communications & Marketing
• Creates and coordinates multimedia content, including photography, video, and written storytelling, to highlight student experiences, programs, and campus life

Develops and executes communication and promotional plans for major student engagement initiatives, programs, and events

Partners with Enrollment and CRM teams to develop targeted communication campaigns through CRM platforms that support student engagement and participation

Works with Communications & Marketing to ensure the college calendar is updated, as applicable, in coordination with the CRM support team

Monitors and analyzes engagement metrics across social media and CRM platforms; uses data to refine strategies and improve effectiveness

Serves as a key liaison to the college's student content creator program, helping identify opportunities, student participants, and content that amplifies authentic student voices and the student experience

Provides mentorship and guidance to student leaders (e.g., Student Government Association) and contributors in communication, branding, and digital media best practices

Collaborates with departments across the college, including Student Affairs, Communications & Marketing, and other stakeholders on student engagement priorities

Collaborates with Communications & Marketing to identify and develop student stories, content opportunities, and engagement initiatives that support institutional communications and marketing objectives

Manages multiple projects simultaneously, ensuring timelines, goals, and deliverables are met

Qualifications

Knowledge, Skills & Abilities:

Knowledge of social media strategy, digital marketing, and content development best practices

Ability to develop engaging student-centered messaging and storytelling initiatives

Skill in using CRM systems to design targeted and data-informed communication strategies

Strong project management, organizational skills, interpersonal, and communications skills

Ability to collaborate effectively across departments and build strong working relationships

Creativity and adaptability in developing innovative engagement strategies

Demonstrated experience creating and managing digital content, including social media, photography, and video

Ability to work in different environmental conditions and temperatures as activities occur indoor and outdoor

Ability to stand, walk, bend, kneel, and lift and carry up to 25 lbs of materials associated with events or content production

Ability to travel throughout Wake County as needed for events and programs

Requirements:

Bachelor's degree

Two (2) years of experience in digital communications, social media management, student engagement, or marketing

Valid Drivers license and approval required by the College's liability insurance carrier

Preferences:

Experience working in a higher education environment

Bachelor's degree in Communications, Marketing, Public Relations, Higher Education, or a related field

Knowledge of CRM platforms and role in supporting communication and engagement strategies to support student engagement

As an equal employment opportunity employer, Wake Tech values our workforce. Wake Tech is committed to reaching students in every part of Wake County and rallying around them to go as far as their dreams, talents and resilience will take them. As an institution of higher education, we are committed to valuing the unique experiences of the Wake Tech community. We strive to be self-reflective of the kind of student body we represent and the culture we are building, and we care deeply about supporting each employees professional growth.

Benefits at a Glance

Wake Technical Community College provides a comprehensive, affordable insurance and benefits program. We are continuously investigating new benefit offerings that are responsive to the needs of our annual employees. Click here for more information.

• State Health Plan
• Health Care and Dependent Care Flexible Spending Accounts
• Health Care Exchange Notice
• Dental Insurance
• Vision Insurance
• Additional Supplemental Insurances
• Disability Plan
• NC Retirement Plan
• Leave (Vacation, Sick, FMLA, Civil and Military, Community Service, Education, and Voluntary Shared)
• Paid Holidays
• Prior State Service Verification
• Supplemental Retirement Plan
• Employee Assistance Program
• Education Benefits
• College Savings Program
• State Employees Credit Union
• State Employees Association of NC (SEANC)
• Employee Discount Program
• Identity Theft Insurance

For further information, please contact 919-866-7890.

Please note: Most temporary (part-time or full-time) employees do not earn benefits.

01

Please describe your experience with digital communications, social media management, student engagement, or marketing.

02

Please describe your experience in student activities including supporting college events, student clubs, student leadership or other relevant experiences.

03

Have you used CRM software? If yes, please describe your experience.

Required Question

Employer Wake Technical Community College

Address 9101 Fayetteville Rd.

Raleigh, North Carolina, 27603

Phone 9198665934

Website https://www.waketech.edu/