Benefits:
Free gym membership
Free uniforms
Health insurance
Paid time off
Training & development
Vision insurance
401(k)
Bonus based on performance
Dental insurance
Employee discounts
Assistant Fitness Director
Job Description & Performance Expectations
POSITION SUMMARY
The Assistant Fitness Director (AFD) is a key leadership position responsible for driving personal trainingrevenue, delivering an exceptional member experience, developing high-performing trainers, and executingoperational excellence within the Fitness Department. Working in partnership with the Fitness Director andGeneral Manager, the AFD is expected to lead by example, coach team members, and contribute to the overallsuccess and profitability of the club.
This role requires a results-driven leader with strong sales ability, a passion for developing others, exceptionalorganizational skills, and a commitment to delivering best-in-class member service.
WORK SCHEDULEThe Assistant Fitness Director is expected to work during peak business hours to maximize memberengagement, sales opportunities, and team development.
Required Schedule
- Monday - Thursday Morning Shift: 8:00 AM - 12:00 PM (or 9:00 AM - 1:00 PM based on club needs) Evening Shift: 3:00 PM - 7:00 PM (or 4:00 PM - 8:00 PM based on club needs)
- Friday & Saturday 8:00 AM - 12:00 PM (or 9:00 AM - 1:00 PM based on club needs)Schedule flexibility may be required based on business needs, special events, or staffing demands.
KEY PERFORMANCE EXPECTATIONS (KPIs)Sales & Revenue PerformanceThe Assistant Fitness Director is expected to consistently achieve the following minimum performancestandards:
- Generate a minimum of $3,500 in new recurring Personal Training EFT each month
- Achieve 100% of Weekly Key Deliverables (WKDs)
- Attain 100% of assigned monthly Personal Training revenue goals
- Maintain Attrition at 10% and below
- Generate consistent referral opportunities and contribute to overall department growth
- Execute all company sales systems and follow-up processes with urgency and consistency
Member Experience & Sales ConversionThe Assistant Fitness Director is responsible for delivering an exceptional member onboarding experience whilemaintaining the following performance metrics:
- 70% Kickoff Appointment Set Rate
- 40% Fitness Assessment Completion Rate
- 40% Personal Training Close RateSuccess in this role requires consistent execution of the member journey while creating long-term relationshipsthat improve member retention and results.Leadership & Team DevelopmentThe Assistant Fitness Director serves as a coach and mentor to the Personal Training team by:
- Providing daily coaching and accountability
- Assisting with recruiting, interviewing, onboarding, and trainer development
- Conducting floor coaching and observation sessions
- Developing trainers in sales, service, programming, and retention
- Leading by example through professionalism, energy, and execution
- Supporting a positive, high-performance culture focused on member success
Operational Excellence & ComplianceThe Assistant Fitness Director is responsible for maintaining operational standards that support a safe,organized, and compliant department.
Expectations include:
- Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
- Maintain 100% compliance with all company policies, procedures, and operational standards
- Maintain 100% Enhance compliance
- Ensure timely completion and accuracy of all administrative tasks
- Maintain accurate member documentation and training records
- Execute all audits, reporting, and required operational processes
- Maintain a clean, organized, and professional fitness department
- Protect company assets while promoting a safe environment for members and team members
Coaching & Client Servicing ExpectationsThe primary responsibility of the Assistant Fitness Director is leadership and business development.Accordingly:
- Client servicing is limited to no more than 5 personal training clients
- Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainerdevelopment, operational execution, and department growth
ESSENTIAL RESPONSIBILITIES
- Drive Personal Training sales and revenue growth
- Deliver exceptional member consultations and Kickoff appointments
- Engage members daily to create meaningful relationships and generate referrals
- Coach trainers through live observations, role-playing, and performance reviews
- Ensure consistent execution of company sales processes
- Support hiring, onboarding, and trainer development initiatives
- Maintain operational excellence and compliance standards
- Collaborate with club leadership to achieve monthly business objectives
- Foster a positive, energetic, and member-focused fitness culture
SUCCESS PROFILESuccessful Assistant Fitness Directors consistently demonstrate:
- Strong leadership and communication skills
- High personal accountability
- A passion for coaching and developing others
- Excellent sales and relationship-building abilities
- Strong organizational and time-management skills
- Professionalism, integrity, and attention to detail
- A commitment to delivering exceptional member experiences while achieving measurable business results
The Assistant Fitness Director is expected to lead with purpose, execute with excellence, and contribute to aculture of accountability, development, and continuous growth.
These duties and responsibilities may change at any time.