Assistant Manager, Social and Content (PPD DMI)

Assistant Manager, Social and Content (PPD DMI)

New York, United States

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Run the brand like its yours.

In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

• Big idea creation
• Brand building
• Content creation
• Marketing literacy
• Marketing strategy
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

• What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Assistant Manager, Social and Content (PPD DMI)

New York, New York, United States

Assistant Manager, Social and Content -PPD DMI

Job: Assistant Manager, Social & Content

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview:

Responsible for supporting and managing the Brands social platform activity across all owned channels, with a strong emphasis on staying culturally connected and responsive, proactively identifying and jumping into relevant trends, conversations, and cultural moments in real time. This role drives organic content strategy, analyzes and reports on performance, and works to maximize engagement across all platforms by balancing planned brand storytelling with agile, timely participation in the broader cultural conversation.

Job Responsibilities:

Social Media Strategy & Planning

• Contribute to organic social media strategy across key platforms (e.g., Instagram, TikTok, YouTube, Reddit), including narratives, content sourcing (UGC), and copywriting, with a focus on real-time relevance, cultural fluency and GEO.
• Manage social media content calendars, ensuring seamless cross-functional team alignment while leaving room for reactive, trend-driven content.
• Keep brand social media guidelines up to date, including a "trend response" framework/tone-of-voice guardrails so the brand can move quickly and confidently on trending topics.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices, with particular attention to how trends and virality mechanics evolve on each platform.
• Identify and test emerging content opportunities and formats that are native to the social platforms, prioritizing early adoption of trending formats, sounds, memes, and challenges relevant to the brand.

Content & Community

• Build agility into content calendars, balancing planned content with flexibility to react quickly to trends, memes, and cultural moments as they emerge.
• Create content for native platforms using internal content creation resources, AI, and graphic design tools, with an emphasis on fast-turnaround, trend-responsive content.
• Proactively engage in brand-relevant conversations, cultural moments, and trending content daily, identifying, evaluating, and executing timely brand participation where appropriate.
• Manage conversation routing rules and customer care workflows in Sprinklr across markets, ensuring timely, consistent responses.

Analytics & Optimization

• Analyze organic content performance to extract data-driven insights, optimizing social media strategies and ROI using Sprinklr& Dash Social.
• Track the performance of trend-jacking and cultural-moment content specifically, to refine future response strategy and understand what resonates with each platforms audience.
• Report on response time and engagement lift from trend/cultural participation

Cross-functional Collaboration

• Collaborate with country teams for global relevance and local resonance, including flagging trends and cultural moments that may have cross-market applicability.
• Partner with top markets to highlight online retailer and creator opportunities on global channels.

Job Requirements:

• 1-3 years of experience in Social Media, Content, Communications, or Marketing (digital and copywriting experience a plus)
• Strong understanding of social media trends, platform best practices, and consumer insights, with the ability to translate these into content that resonates across diverse audiences
• Proficiency in Canva or similar social/graphic design tools; Mac proficiency
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple content streams and deadlines
• Solid quantitative/data analysis skills to inform content and strategy decisions
• Excellent written and verbal communication skills
• Collaborative, proactive mindset with the ability to work cross-functionally and take initiative
• Genuine passion for beauty, social media, and content creation

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for LOréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $81,300-$113,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

• Reference number: 257083
• Location: New York, United States
• Date posted: 10/06/2026
• Employment type: Full-time
• Professional field: Marketing
• Type of contract: Permanent
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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

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Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

• Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
• A geographic scope such as local market or zone or global (DMI)
• Transversal growth: into different functions such as commercial, digital or general management
• Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

• Anatomy of a Blockbuster: The Sky High Story

See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

• The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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