Assistant Marketing Manager

Overview

Company Overview:

Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.

Job Summary:

Assistant Marketing Manager will assist the Marketing Manager (MM) with analyzing market data to create and execute a targeted, direct marketing strategy that drives qualified traffic while maintaining the brand integrity of Beazer Homes.

Primary Duties & Responsibilities

• Gathers, organizes, and maintains visual assets in the media library (photography, virtual tours, etc.) and shares with Sales and Marketing departments for use on beazer.com, MLS, social media, and collateral.
• Performs general administrative duties as needed including coding and processing of invoices, setting up of new vendors and tracking of advertising and promotions budgets with MM and Sales Leadership.
• Participates in weekly sales and marketing meetings and other division strategy meetings.
• Maintain & socialize Beazer's brand standards.
• Regularly pulls PowerBI reports for measuring ROI and analysis of Sales and Marketing initiatives.
• Support and manage vendor and marketing partner relationships.
• Audits and provides recommendations on property listings, including photos, in MLS and bcom.
• Partner with IT for all sales office set ups.
• May support division employee engagement initiatives, including Charity outreach, division meetings, or other events.

Education & Experience

• Bachelor's degree in marketing, Communications, Journalism, or related field preferred.
• 3-5 years' experience in a marketing position, preferably in new homes sales / real estate industry or a marketing agency.

Skills & Abilities

• Strong project management skills.
• Performance driven and results oriented; takes initiative and demonstrates follow through.
• Experience with Microsoft platforms (Teams, PowerBi, PowerPoint) preferred.
• Strong analytical and technical skills.
• Detail-oriented, with strong planning and organizational skills.
• Excellent written and oral communication skills.
• Ability to problem solve and capture detailed requirements.
• Ability to work independently and collaboratively.

Marketing Execution

• Acts as a company brand ambassador with the division team, including the planning and execution of internal communications to drive awareness of marketing campaigns, projects, etc.
• Assist MM to coordinate model photography, community and model videos, and quick move-in photography with local vendors, providing guidance on shot lists and video requirements per brand standards.
• Produces or coordinates community collateral (floorplans, price sheets, features sheets, etc.)
• Partner with MM to fully execute hyper targeted campaigns, which may include production of direct mail, flyers, and or emails. Will include copy writing, image selection and implementation.
• Assist with planning and execution of marketing promotions, community events, and community grand openings as needed.
• Assist MM with community sales center and signage strategies, implementation, and maintenance.

Physical Requirements

• Typical office environment (5 days per week.)
• May occasionally work weekends for events.
• Weekly travel to communities required.

Additional Responsibilities

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.

Personal Information Collection Notice for Job Applicants

In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver's license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy.

Equal Opportunity Employer