Assistant Shop Manager – Drybar

Department: Sales Operations
Reports To: Shop Manager / Area Manager
Position Type: Full-Time Leadership Role

Position Summary

The Assistant Shop Manager is a senior leadership role responsible for supporting the overall success and growth of the Drybar shop. This position partners closely with the Shop Manager to drive revenue, lead the team, strengthen marketing initiatives, and maintain operational excellence. 

The Assistant Shop Manager helps build a high-performing team culture while ensuring Drybar’s brand standards and client experience remain exceptional.

Key Responsibilities

Business Growth & Sales Leadership

• Analyze and manage key performance indicators to support revenue growth.
  
  
• Set and monitor team sales goals related to services, retail, and memberships.
  
  
• Lead retail initiatives, product launches, and upselling strategies.
  
  
• Develop initiatives that increase client retention and repeat visits.
  
  

Marketing & Brand Growth

• Lead the shop’s social media presence and content development.
  
  
• Assist the shop manager with planning and executing marketing campaigns, community partnerships, and in-store events.
  
  
• Build relationships with local businesses, schools, and organizations to support community outreach.
  
  
  

Leadership & Team Development

• Support recruiting, interviewing, and hiring of stylists and bartenders.
  
  
• Mentor leadership team members, including Education Leads and Operations Coordinators.
  
  
• Foster a high-performance culture focused on client experience and team engagement.
• Reinforce a positive team culture, focused on the Drybar Core Values.
  
  

Operational Leadership

• Serve as Manager-on-Duty when the Shop Manager is unavailable.
  
  
• Ensure compliance with company policies, safety standards, and service protocols.
  
  
• Monitor inventory levels and oversee ordering processes.
  
  
• Assist with Booker management and staff scheduling.
  
  
• Ensure optimized schedule and monitor utilization and labor efficiency.
  
  
• Maintain shop organization, cleanliness, and operational efficiency.
  
  
• Exceed client experience expectations to deliver  top tier satisfaction results through google and client service reviews.

Reporting & Strategy

• Provide performance reports and operational updates to senior leadership.
  
  
• Partner with the Shop Manager to develop strategies that improve shop profitability through effective management of expenses.
  
  

Success in This Role

• The shop consistently meets or exceeds key KPIs, including gross sales,, stylist utilization, add-on sales, client satisfaction, membership growth and other KPIs.
  
  
• The team delivers a consistent Drybar brand experience.
  
  
• Marketing initiatives increase client loyalty and shop visibility.
  
  
• The shop operates efficiently with strong team engagement and client satisfaction.
  
  

Qualifications

• Active state-issued Cosmetology License preferred.
  
  
• Minimum 3 years of experience in a salon or hospitality leadership role.
  
  
• Strong leadership, communication, and organizational skills.
  
  
• Ability to analyze performance data and implement growth strategies.
  
  
• Experience with Booker, Canva, or similar operational systems preferred.
  
  

Compensation & Benefits ( added for job post)

• Competitive hourly wage plus tips and commissions from services delivered.
  
  
• Eligible for company incentive programs and performance bonuses.
  
  
• Paid Time Off.
  
  
• Opportunities for career advancement within Drybar leadership.