Assoc Dir, Marketing & Sales

Announcement

Details

Open Date 05/21/2026 Requisition Number PRN17097N Job Title Assoc Dir, Marketing & Sales Working Title Associate Director, Marketing and Communication Career Progression Track G Track Level FLSA Code Executive Patient Sensitive Job Code? No Type Non Benefited Staff / Student Temporary? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary Is this a work study job? No VP Area President Department 01641 - University Asia Campus Location Campus City Incheon, South Korea Type of Recruitment Internal to the University Pay Rate Range USD 60,000-68,000 Close Date 05/29/2026 Priority Review Date (Note - Posting may close at any time) Job Summary

The Associate Director of Marketing is responsible for leading the overall marketing strategy of the University of Utah Asia Campus (UAC), which includes developing, implementing, and assessing marketing strategies, initiatives, goals, and objectives related to UAC services and programs. This position is responsible for the development and implementation of marketing communications, materials, and services of the UAC in collaboration with recruitment and admissions, academic departments, including degree programs, the division of Student Affairs, and other functional areas within the UAC. The Assistant Director will also work closely with the Salt Lake City campus to create and promote the overall University of Utah globally to raise the brand awareness and reputation. This position serves as the supervisor of the PR and Marketing professional staff and student employees. The Assistant Director collaborates with internal and external stakeholders to develop a successful marketing strategy for the University of Utah Asia Campus.

Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement integrated marketing and communication strategies
• Support institutional branding (UAC) and positioning initiatives
• Plan promotional campaigns for programs, events, services, and initiatives
• Analyze campaign effectiveness and audience engagement
• Oversees marketing operations in South Korea and coordinates marketing activities worldwide.

Brand & Content Management

• Coordinate the appearance of all university print and electronic materials, such as letterhead, use of logo, brochures, and any printed materials.
• Manage designs, logos, and graphic design work, while following the University of Utah guidelines and regulations and cooperating with the Salt Lake City Campus.
• Ensure consistent use of UAC's institutional brand standards
• Manage website content, social media platforms, and digital campaigns, and maintain content on the UAC website while carefully coordinating with the University of Utah staff and faculty.
• Coordinate creation of multimedia content, including graphics, videos, and publications
• Plan and execute a result-driven social media strategy to enhance brand awareness.
• Attend UAC events and produce promotional content.
• Collaborate with the Salt Lake Campus to create content based on a holistic social media calendar.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics.

Budget Management

• Responsible for overall department budget allocation, approval, and spending
• Monitor return on investment for campaigns and media spending
• Coordinate with printers, media vendors, and marketing agencies

Public Relations & Communication

• Collaborate with various internal and external stakeholders, including the Incheon Global Campus and partner institutions, in developing marketing content for the UAC.
• Be familiar with services and programs on the SLC campus and respond or refer appropriately to online inquiries.
• Maintain familiarity with university student information systems and learning management systems to access student information to assist as required.
• Builds and executes communication and marketing plans for UAC.
• Works proactively with the SLC campus and UAC personnel to ensure smooth, efficient marketing and public relations.
• Provide creative directions and ideas for the marketing and communication team to assist with various internal and external projects.
• Review and maintain campus branding guidelines and provide inputs for updates as needed.
• Writes and edits UAC publications and promotional materials, working closely with the University Marketing and Communication team in SLC.
• Support crisis communication efforts when needed
• Prepare press releases, announcements, speeches, and official communications

Team Leadership

• Supervise the Senior Communication Specialist within the division.
• Supervise and manage student interns and provide ongoing support for their leadership development.
• Responsible for staff management, monitoring performance, conducting performance reviews/management, and supporting professional development.
• their duties as assigned by the Chief Administrative Officer.

Minimum Qualifications

• Bachelor's degree in a related field.
• Language proficiency: English and Korean - Written/Spoken
• Satisfactory score on the UAC Staff Performance Employee Review Form
• Current UAC employee status

Preferences

1. Recommendation letter from current UAC supervisor

2. Minimum 5 years of employment experience from UAC

3. Leadership and people management

Special Instructions Summary Additional Information

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Additional information:

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action (OEO/AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: UAC.HR@umail.utah.edu or call +82-32-626-6123(6197).

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• • Do you have a minimum of 5 years of employment experience at UAC?
• Yes
• No

Applicant Documents

Required Documents

• Copy of Bachelor's Degree

Optional Documents

• Letter of Recommendation 1