Mattel Inc logo

Assoc Manager, Toy Marketing, Jurassic World

Mattel Inc

  • El Segundo, CA
  • 21 days ago
    Want to know if you’re a fit?
    Upload your resume and let our AI show you.

    Skills

    • Alliance/Partner Managementunmatched
    • Audience Developmentunmatched
    • Brand Marketing (Branding)unmatched
    • Brand Strategyunmatched
    • Budget Managementunmatched
    • Budgetingunmatched
    • Business Administrationunmatched
    • Business Analysisunmatched
    • Business Strategyunmatched
    • Business Supportunmatched
    • Category Developmentunmatched
    • Communication Skillsunmatched
    • Cross-Functionalunmatched
    • Customer/Client Researchunmatched
    • Data Analysisunmatched
    • Detail Orientedunmatched
    • Entertainment and Mediaunmatched
    • Financial Managementunmatched
    • Follow Throughunmatched
    • Global Brandingunmatched
    • Information Assetsunmatched
    • International Businessunmatched
    • International Marketingunmatched
    • Interpersonal Skillsunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Marketing Campaignunmatched
    • Marketing Planunmatched
    • Marketing Presentationunmatched
    • Organizational Skillsunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Presentation/Verbal Skillsunmatched
    • Problem Solving Skillsunmatched
    • Product Developmentunmatched
    • Product Managementunmatched
    • Product Marketingunmatched
    • Product Packagingunmatched
    • Product Programsunmatched
    • Product Strategyunmatched
    • Project Executionunmatched
    • Retailunmatched
    • Salesunmatched
    • Strategic Planningunmatched
    • Team Lead/Managerunmatched
    • Team Playerunmatched
    • Time Managementunmatched
    • Writing Skillsunmatched
    • eCommerceunmatched

    Description

    CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

    The Opportunity:

    We are currently seeking an Associate Toy Marketing Manager for our Jurassic World Action Figures, Global Brand Team.

    On the Global Brand Marketing team, we oversee the global brand strategy, developing and managing the toy line, and spearheading marketing plans for regional teams to execute in market. The Associate Toy Marketing Manager will play an important role in setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Sr. Manager and cross-functional teams, the Associate Toy Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.

    What Your Impact Will Be:

    • Ensure all brand marketing projects are supported by business strategy, objectives and insights
    • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
    • Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
    • Communicate regularly with regional teams and lines of business to ensure needs are being met
    • Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment
    • Prepare for and deliver presentations that convey a strategic message to large audiences
    • Present with confidence to drive brand strategy and products
    • Brief and develop marketing assets by working with internal teams and external agency partners
    • Help develop global marketing campaigns for execution at a local level
    • Monitor key trends, brands and competitors' performance in all markets
    • Lead global business reporting and analysis
    • Act as point of contact for brand inquiries and dissemination of brand information and assets
    • Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions

    What We're Looking For:

    • 5+ years (3 years with MBA) experience in marketing, preferably in product development

    • Experience with company/product/marketing that is rooted in consumer trends

    • Thorough understanding of marketing mix and KPIs

    • Experience analyzing data and managing financials

    • Ability to synthesize data and pull insights to create recommendations

    • Strong skills presenting in front of large groups

    • Highly organized, independent and detail oriented with strong follow up skills

    • Strong time management, planning and project execution skills

    • Excellent written and verbal communication skills

    • Strong interpersonal skills with the ability to build solid collaborative relationships

    • Passion for toy and entertainment

    • The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

    Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel''s Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

    How We Work:

    We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

    • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
    • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
    • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

    Who We Are:

    Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

    Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

    Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

    Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

    Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

    Videos to watch:

    The Culture at Mattel

    Corporate Philanthropy

    Numbers & Facts

    LocationEl Segundo, CA
    IndustryBusiness Services - Other
    Company Size10,000 employees or more
    Year Founded1945

    About Company

    The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at , or

    Similar Jobs

    See more jobs