ASSOCIATE BD - MARKETING

RESPONSIBILITIES:

Digital Content & Social Media

• Assist with designing, building, and maintaining LGM's social media presence.
• Collaborate with company's functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
• Assist with the creation and production, including graphic design, of materials for company collateral, marketing assets, and digital presentations.

Website & Digital Marketing Support

• Assist with the planning and execution of web, SEO/SEM, database marketing, email marketing, social media, and digital advertising campaigns.
• Assist with measuring and reporting the performance of digital marketing campaigns and evaluating results against key performance indicators (KPIs) and return on investment (ROI).

Campaign Development

• Support the creation and execution of marketing campaigns (email marketing, digital advertising, sponsored social media content, etc.).
• Contribute to the planning for new and creative growth strategies across multiple marketing channels.

Tradeshow & Vendor Coordination

• Coordinate and organize tradeshow arrangements (registration, shipping, promotion) as directed.
• Support the management of third-party vendors, including the company's advertising agency, webmaster, and tradeshow organizers.

Market Research & Team Support

• Research and analyze market trends, industry developments, and competitor activity.
• Assists with the creation and execution of the corporate marketing plan for all business units
• Perform duties as directed by the Sr. Manager of Marketing and VP of Business Development.

QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, or a Life Sciences field (e.g., Biology, Chemistry)
• 2 years of experience in Pharmaceutical Marketing industry
• Excellent written and verbal communication skills are required
• Experience in digital marketing
• Experience working in a professional team as well as collaboratively in a team environment
• Experience using AI to learn new concepts, optimize workflows, and draft content is preferred
• Experience with Salesforce and Pardot/Account Engagement is preferred.
• Working knowledge of Microsoft Office required
• Working knowledge of other office and design software including, but not limited to, Adobe Creative Suite (Photoshop, Illustrator) and Canva preferred
• Strong organizational, multitasking, and data analysis skills
• Ability to build rapport and effectively interact with stakeholders at all levels of the organization
• Proactive, energetic self-starter with strong problem-solving skills
• Ability to work onsite daily at the Boca Raton, FL office