Associate Brand Manager, Brand Communications - Easy Meals Made Better

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Brand Manager, you will be at the center for some of the biggest decisions we make.

Associate Brand Managers are leaders in our business. You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. You'll lead cross-functional teams of colleagues from category marketing, sales, consumer insights and multiple agency partners. You'll build plans to deliver on annual and longer-term financial goals and bring the brand plan to life for consumers through development and executions of marketing campaigns. This position is best suited for someone who is creative, has a strong bias for action, a love for social media, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines.

In this role, you'll bring to life new creative work across channels while partnering with award-winning agencies to find new and exciting ways for the brand to reach consumers. You will work on brand activations, or as we say "acts not ads" that further our brand ambition to resonate in culture with our target consumer. You will be responsible for thinking differently about how we advertise, and inspiring others to do the same.

Essential Functions & Responsibilities

• Build breakthrough communications that will build brand equity and drive long-term growth for the business
• Lead end to end creative strategy
• Own creative brief for external collaborators
• Identify best creative territory/big idea for development
• Drive agency discussion, owner of feedback to primary agency
• Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
• Approve research framework for creative development
• Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy
• Collaborate with category marketing, consumer insights, shopper marketing, sales, legal, finance, and agency partners to take creative ideas & activations from concept to reality
• Run discussions during presentations with business unit and marketing senior leadership
• Management of in-house social media team, engaging the brand in culture and owning results and optimizations.
• Own influencer relations in partnership with PR and media agencies
• Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
• Analyze data to develop strategies and assess in market results to drive business objectives
• Responsible for delivering creative work and activations on time and on budget
• Lead Advertising Production and Agency Fees budget - including day to day administration

Expected Experience & Required Skills

• Prior experience in marketing for an established or startup CPG company or experience supporting on the agency side
• Courageous individual with a strong creative gut who is passionate about the power of brand, creativity, design, & consumer experience to impact the strategic direction of a business. Experience with marketing campaign development from start to finish
• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility to manage multiple simultaneous projects
• Familiarity with social media platforms and their respective best practices
• Strong communication, influence, and relationship building skills in a cross-functional team environment, inclusive of media, PR and creative agency partners.
• Proven track record and drive for results

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.

New Hire Base Salary Range:

$104,200.00 - $130,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate''s geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.