Associate Brand Manager - Exclusive Brands

• Health/Rx
• Dental
• Vision
• Flexible and health spending accounts (FSA/HSA)
• Supplemental life insurance
• 401(k)
• Paid time off
• Paid sick time
• Short term & long term disability coverage (STD/LTD)
• Employee stock ownership (ESOP)
• Holiday pay for company designated holidays

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

We are looking for a highly motivated Associate Brand Manager to support growth across our owned brands, including Cadia and Wild Oats — two distinct platforms serving different consumers and roles within our portfolio. This role sits at the intersection of brand strategy, commercialization, and execution, helping bring both brands to life across retail and marketing channels.

You will work closely with the Brand Director to translate strategy into action — leading integrated marketing initiatives, supporting new product launches, and collaborating cross-functionally with teams across sales, creative, operations, and external partners to drive in-market success. This is a high-impact role with exposure across brand, creative, and commercial functions — ideal for someone looking to grow into full brand ownership.

DUTIES, TASKS AND RESPONSIBILITIES:

Brand Planning & Integrated Marketing

• Support development and execution of annual brand plans across Cadia and Wild Oats
• Build and manage integrated marketing calendars across retail, email, social, and web
• Translate key promotional priorities into channel-specific campaigns and content plans
• Ensure alignment across marketing, sales, and creative teams

New Product Launch & Commercialization

• Lead go-to-market execution for new product launches across both brands
• Develop insights-led sell sheets, presentations, and launch materials
• Partner with creative team on packaging briefs, messaging, and asset development
• Ensure all channels are aligned for launch readiness (retail, digital, internal tools)

Retail & Sales Enablement

• Partner with Sales to support new customer onboarding and retail expansion
• Develop retailer-specific activation plans (endcaps, demos, POS materials)
• Support key accounts with sampling programs and tailored sell stories
• Contribute to sales materials and customer presentations

Business Performance & Insights

• Track product, customer, and promotional performance across brands
• Analyze data to identify growth opportunities and performance gaps
• Support recommendations on assortment, distribution, and promotional effectiveness
• Monitor competitive activity and category trends

Trade Shows & Key Activations

• Support planning and execution of trade shows and key events
• Align product focus and messaging with sales and brand priorities
• Partner with internal teams to ensure strong in-market execution

Agency & Cross-Functional Coordination

• Manage day-to-day workflows with external agency partners
• Develop clear briefs and ensure deliverables meet timelines and brand standards
• Coordinate across creative, project management, and sales teams to deliver integrated campaigns
• Help improve processes, communication, and accountability across partners

• Other duties and projects as assigned

SKILLS, KNOWLEDGE AND ABILITIES:

• Strong analytical skills with the ability to interpret data, synthesize insights, and translate them into clear, actionable plans
• Proven project management and organizational skills with a high attention to detail and the ability to manage multiple priorities simultaneously
• Ability to work cross‑functionally and communicate effectively with diverse stakeholders
• Experience supporting product launches or commercialization efforts preferred
• Excellent written and verbal communication skills, including strong presentation capabilities
• Proficiency in Microsoft Office Suite; experience with syndicated data tools (e.g., IRI, Nielsen, SPINS) a plus
• Proactive, solutions‑oriented mindset with a willingness to take ownership and drive initiatives forward
• Entrepreneurial mindset with a passion for brands, innovation, and the consumer/CPG landscape

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business, or a related field
• 2-5 years of brand management, marketing, or product management experience, preferably in the CPG or food & beverage industry.
• Experience working with imported brands or international suppliers a plus.

PHYSICAL REQUIREMENTS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.