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Associate Brand Manager

Colgate-Palmolive

Overland Park, KS

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JOB DETAILS
SALARY
$96,800–$137,000 Per Year
SKILLS
Analysis Skills, Animal Care, Animal Nutrition, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Strategy, Budget Management, Business Administration, Business Development, Channel Marketing, Consumer Packaged Goods, Corporate Policies, Cross-Functional, Data Analysis, Data Sets, Digital Media, Diversity, Field Sales, Food Science, Healthcare, Home Care, Identify Issues, Interpersonal Skills, Investment Management, Leadership, Management Consulting, Market Entry Strategy, Market Share, Marketing, Marketing Communications, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Media Campaigns, Metrics, Multitasking, Nutrition, Nutrition Therapy, Operational Strategy, Outbound Marketing, Personal Care, Problem Solving Skills, Product Management, Product Marketing, Product/Service Launch, Profit & Loss, Project/Program Management, Promotional Programs, Retail, Retail Strategy, Revenue Growth, Revenue Management, Sales Analysis, Sales Operations, Scientific Research, Search Engine Marketing (SEM), Skin Care, Strategic Planning, Talent Management, Team Lead/Manager, Team Player, User Documentation, Veterinary Medicine
LOCATION
Overland Park, KS
POSTED
4 days ago
Relocation Assistance Offered Within Country

Job Number #174064 - Overland Park, Kansas, United States


Who We Are


Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!


Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.


At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply!


Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.


The Associate Brand Manager (ABM) is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.


Responsibilities:


Brand Strategy


+ Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth

+ Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives

+ Product portfolio management for key therapeutic nutrition categories

+ Lead new product launches, re-launches, and updates

+ Support P&L and A&P budget management

+ Participate in strategic brand planning and overall brand communications plans

+ Gain management alignment to brand strategies and go-to-market plans

+ Manage large cross-functional teams to lead commercialization efforts


Go-to-Market & IMC Communications


+ Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives

+ Lead the creative development of brand marketing IMCs

+ Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms

+ Develop & align strategic 6P marketing plans and important metrics

+ Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives

+ Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution

+ Identify & lead key “test and learn” opportunities

+ Drive the implementation of margin improvement and revenue growth management initiatives


Insights & Analytics


+ Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans

+ Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities

+ Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.

+ Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing program.


Required Qualifications:


+ Bachelor's degree in Marketing, Business Administration or a Related Subject

+ 4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting

+ Experience with Digital/eComm marketing (paid search, digital display, social, etc)

+ Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results


Preferred Qualifications:


+ Master's Degree in Business Administration

+ 4+ years of marketing experience in CPG or Animal Healthcare

+ Critical thinking & problem solving

+ Strong analytical skills and capability to uncover measurable insights in large datasets

+ Excellent project management skills, with the ability to lead multiple projects simultaneously

+ Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment

+ Knowledge of Retail Environment strategy


Compensation and Benefits

Salary Range $96,800.00 - $137,000.00 USD


Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.


Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.


Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.


Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.


For additional Colgate terms and conditions, please click here (https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/en_us/corp/locale-assets/pdf/colgate-terms-and-conditions-2023.pdf) .


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About the Company

C

Colgate-Palmolive

The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success. Today, Colgate focuses on four core businesses Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.
COMPANY SIZE
10,000 employees or more
INDUSTRY
Consumer Packaged Goods Manufacturing
WEBSITE
https://www.colgatepalmolive.com/en-us

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