Associate Brand Manager

Shamrock Foods

Phoenix, AZ

JOB DETAILS
SKILLS
Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Strategy, Campaigns, Consumer Branding, Consumer Marketing, Consumer Packaged Goods, Cross-Functional, Customer Experience, Customer/Client Research, Finance, Food Services, Food and Beverage Industry, Health Insurance, Leadership, Market Trend Analysis, Marketing Campaign, Marketing Presentation, Organizational Skills, Performance Analysis, Performance Reviews, Product Management, Product Positioning, Product Pricing, Product Programs, Profit & Loss, Project Estimates, Research & Development (R&D), Retail, Retail Channel, Sales, Stock Keeping Unit (SKU), Strategic Planning, Supply Chain Operations, Team Lead/Manager
LOCATION
Phoenix, AZ
POSTED
Today

At Shamrock Farms, we're doing dairy differently. We're seeking a motivated and curious Associate Brand Manager to join our brand team and help shape the future of Shamrock Farms across retail and food service channels. In this role, you'll manage multiple dairy categories with a general management mindset, balancing brand strategy, innovation, and commercial execution to drive growth and strengthen our connection with consumers and customers. You'll own initiatives end-to-end — from insight and strategy to activation and performance review — turning ideas into results that matter for both the business and the brand.Lead Key Elements of Brand Management & GrowthSupport brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand championManage business performance across multiple dairy categories and retail channels, monitoring sales, share, and profitability to identify opportunities for growthConduct brand and product performance analyses, including market trends, SKU optimization, and innovation trackingTranslate data and consumer insights into clear, actionable strategies that drive portfolio growth and brand equity across base business and innovationCross-Functional Leadership to Deliver ResultsLead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluationWork closely with Sales, Finance, R&D, Operations, and Supply Chain to commercialize new products and execute initiatives across the businessDevelop compelling customer sell-in materials, trade programs, and presentations to support both retail and foodservice partnersCollaborate with internal and agency partners to deliver impactful, on-brand marketing campaigns including brief development and analyzing campaign impact across earned/paid mediaAdditional duties as assignedQualificationsBachelor's degree & 2-4 years' experience in brand or product management, consumer marketing, or related CPG field (food, beverage, or dairy preferred) preferredDemonstrated ability to manage multiple categories and/or projects with a general management mindset, balancing strategy, innovation, and commercial executionStrong analytical skills; comfortable interpreting data, generating insights, and proficient in Excel and other analytical tools\ Experience with syndicated data, panel and point-of-sale, preferred (Circana or Nielsen)Prior P&L exposure preferredSelf-starter with a desire to roll up sleeves, manage competing priorities and work tacticallyCollaborative, organized, and capable of leading cross-functional teams to execute initiatives successfullyAbility to think fast and react in a fast paced, results driven environmentPassionate about food, dairy, and building brands that deliver meaningful experiences for consumers and customersMust be able and willing to drive a carCorporate SummaryAt Shamrock Foods Company, people come first - our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.Our MissionAt Shamrock Foods Company, we live by our founding family's motto to “treat associates like family and customers like friends.”Why work for us?Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That's why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn't stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs.Equal Opportunity EmployerAt Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.#J-18808-Ljbffr

About the Company

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Shamrock Foods