Associate Brand Manager, Snacks

Gruma, S.A.B. de C.V.

Irving, TX

JOB DETAILS
SKILLS
Americans with Disabilities Act (ADA), Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Budget Management, Business Administration, Business Development, Communication Skills, Consumer Packaged Goods, Decision Support, Establish Priorities, Leadership, Marketing, Marketing Communications, Marketing Plan, Multitasking, Organizational Skills, Partner Sales, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Product/Service Launch, Project/Program Management, Purchasing/Procurement, Research & Development (R&D), Sales, State Laws and Regulations, Strategic Planning
LOCATION
Irving, TX
POSTED
Today

The Associate Brand Manager, Snacks, will play a critical role in supporting the National Brand team supporting the Mission, Calidad, and Guerrero snack offerings. The position will have a strong focus on innovation development and tactical execution and will partners closely with the brand teams to bring brand strategies to life, translating insights into action across product launches, commercialization, and in‑market support.This position is ideal for a highly analytical, execution‑oriented marketer who thrives in a dynamic environment and is eager to build foundational brand management skills while owning meaningful pieces of the business.ResponsibilitiesInnovation & Execution Leadership:Develop innovation strategy and pipeline priorities across snacks portfolio in support of individual brand's positioningManage timelines, deliverables, and cross‑functional coordination from concept to launchEnsure innovation is executed on‑strategy and on‑timeData Analysis & Business SupportAnalyze brand and category performance to support decision‑making and optimization of existing portfolio and innovationLeverage syndicated data and internal reporting to develop actionable insightsSupport business reviews, presentations, and performance tracking to optimize brand and product performanceBrand Activation & Tactical SupportSupport brand positioning and communication strategies through insight‑driven decision makingDevelop and execute in‑store programming, innovation launch plans, and marketing support in conjunction with brand teamsPartner with agencies and internal teams to deliver high‑quality brand materialsSupport commercialization efforts in partnership with Sales and Trade MarketingManage assigned marketing budgets effectively and track performance against objectivesCross‑Functional & External Leadership:Work closely with Mission and Guerrero brand teams, Insights, R&D, Procurement, and Operations teamsWork closely with agency partners to deliver strong brand communications and activationPartner with Sales, Trade Marketing, Procurement, and Operations to drive strong execution and commercializationEducation & ExperienceBachelor's degree in marketing, Communications, Business, or a related field required, MBA preferred.2‑4 years of experience in brand management, marketing, or related CPG roles. Any equivalent combination of related education and/or experience may be considered for the above.Knowledge, Skills, & AbilitiesStrong analytical skills with the ability to translate data into actionExcellent organizational and project management capabilitiesHigh learning ability and interest in developing into a Brand Manager roleExcellent communication and presentation skills, with experience developing compelling insights‑driven materialsProven ability to manage multiple projects, prioritize effectively, and meet deadlinesStrong project management skills and experience coordinating cross‑functional initiatives and vendor partnersPositions work 100% on siteTravel up to 5%Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or otherwise participate in the application process#J-18808-Ljbffr

About the Company

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Gruma, S.A.B. de C.V.