At The Coca‑Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it is an opportunity to be a part of something that can positively impact the world.Responsibilities Ensure alignment of local water brand strategies (Dasani for North America and AHA for Canada) with overall Company strategy to drive profitable growth and manage local brand P&L.Work with the Operating Unit category team to develop a mid‑term (2‑3 years) growth strategy and annual local brand plans, ensuring consideration of local brand positioning and insights.Manage local brand and project performance through data analysis by converting KPIs and findings into specific insights and actions that add value to the business.Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.Illuminate the local brands' potential and strategy to inspire key customers and bottlers, driving support and commercial acceleration of brands in key markets and channels.Ensure optimal implementation and amplification of brand programs with consumers and shoppers, in close collaboration with our bottling partner.Leverage partnerships, both internally and externally, to impact brand market share while optimizing efficiency.Execute strong financial and operational system/partner routines.Qualifications Bachelor's Degree in Marketing, Communication, Strategic Management and/or Business.3+ years of relevant work experience in brand management.Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior.General Manager mindset.Knowledge of commercial levers to deliver growth (price, distribution, display).Knowledge of procedures and media used to drive increased volume and brand equity.Ability to apply basic marketing concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) in the development of marketing plans.Ability to manage and inspire agency performance.Focus on consumers and their needs; develop, evaluate and select consumer‑based actions that maximize long‑term profitability and volume.Knowledge of the creative brief development process.Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.Strong experience in strategic marketing/business development with holistic knowledge of business operations.Considerable experience in operations, business systems, financial processes, project management, and delivering presentations to internal and external senior management.Experience working in a cross‑functional and international environment is ideal.In‑depth understanding and practical experience in customer and/or customer marketing.Ability to work with a geographically spread, culturally diverse team, stakeholders and partners.Pay & Benefits Base pay: $106,800 – $138,500 (United States of America)Annual Incentive reference value: 15%A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Travel Required: 0% – 25%Relocation Provided: NoLocation United States of America – AtlantaEqual Opportunity Employer We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, or basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.#J-18808-Ljbffr