Location: Yonkers, NY (Hybrid) with Flexibility for Remote CandidatesReports to: Senior Brand ManagerStatus: Full-TimeSalary Range: $80,000–$100,000 (based on experience)Direct Reports: NoneAbout Bask & Lather Co.Bask & Lather Co. is a fast‑growing, family‑founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured‑hair care brands in the U.S., loved for our authentic story, transformative results, and community‑first approach.As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long‑term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.Role OverviewThe Associate Brand Manager is a highly organized, brand‑first operator responsible for executing brand initiatives from concept through launch and into market.This role supports the full product lifecycle: NPD—what we are making; GTM—how it goes to market; Campaign—how it shows up to the world.The Associate Brand Manager plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch‑points, and excellence in delivery.Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E‑commerce, and Operations teams to ensure all initiatives are executed on time and at a high standard.Success in this role is measured by executional excellence, strong cross‑functional coordination, and the ability to translate strategy into well‑executed brand moments.Key ResponsibilitiesNew Product Development (NPD) SupportSupport the execution and coordination of new product development initiatives from concept through readiness for launchBuild and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply ChainAssist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadershipTrack key milestones and flag risks to ensure timelines are metSupport competitive research and trend analysis to inform product developmentProduct Launch (Go‑To‑Market Planning & Execution)Support development and execution of go‑to‑market (GTM) plans for all product launchesBuild and manage launch timelines, deliverables, and cross‑functional alignment across Growth, Retention, Social, E‑commerce, Operations and RetailAssist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytellingCoordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)Partner with E‑commerce and Operations to ensure accurate and timely product availability360° Campaign ExecutionSupport execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channelsBuild and manage campaign timelines, asset trackers, and deliverablesEnsure all campaign assets align with brand guidelines, messaging frameworks, and creative directionCoordinate across teams and partners to ensure seamless campaign rolloutCreative & Content CoordinationPartner with Creative and Social teams to ensure brand consistency across all assetsSupport photoshoots and content production (logistics, asset tracking, usage organization)Assist in reviewing creative to ensure alignment with brand voice and visual identityPackaging & Label ExecutionSupport packaging and label development process from concept through final approvalCoordinate cross‑functional approvals (Brand, Ops, Supply Chain, Leadership)Track revisions and ensure final files are delivered accurately and on timeCross‑Functional CollaborationAct as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E‑commerce teamsEnsure alignment across all consumer touch‑points during product launches and campaignsPerformance Tracking & InsightsTrack product launch and campaign performance across channelsProcess & Workflow ManagementMaintain tools such as Monday.com, campaign trackers, and asset librariesEnsure clear organization of timelines, deliverables, and project filesHelp improve workflows to increase efficiency and clarity across teamsQualifications2–4 years of experience in brand marketing, marketing, or related fieldExperience supporting new product development, product launches (go‑to‑market planning & execution) and 360 marketing campaigns, and other marketing initiativesStrong organizational and project management skillsAbility to manage multiple priorities in a fast‑paced environmentStrong attention to detail and executional excellenceCollaborative mindset with strong communication skillsInterest in beauty, wellness, or consumer brands preferredFamiliarity with Google Workspace and project management tools (e.g., Monday.com)Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plusCompensation & BenefitsCompetitive base salary: $80,000–$100,000Health, dental, vision, and retirement benefitsEmployee product allowance and discountsPlum Benefits perks and discountsProfessional development opportunities and growth path within the brand organizationEqual Opportunity StatementBask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.#J-18808-Ljbffr