Associate Consumer Insights

Bimbo Bakeries USA, Inc. (BBUSA) is transforming its marketing capabilities to accelerate branded growth. The Associate Consumer Insights plays a key role in supporting the company's consumer-centric efforts. Within the Marketing Center of Excellence (MCOE) team, this role supports the Senior Manager Consumer Insights, Core Brands, in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.

This position plays an important role in shaping consumer-centric decisions through supporting research design, analysis, storytelling, and cross-functional collaboration. The Associate leverages both quantitative and qualitative techniques to reveal compelling insights, inform brand strategy, and strengthen marketing activation. They bring a data driven mindset, a natural sense of curiosity, and a commitment to elevating the consumer perspective across the organization.