Accenture Song Life-A Partner for Growth
The Agency of Record model we all grew up with was built for stability-long planning cycles, rigid campaigns, and success measured in outputs. Today demands something more. With evolving pipelines, diverse patient populations, and accelerated launches, the challenge is not just communication-it's staying continually relevant.
At Accenture Song Life, we reinvented the AOR to be a true growth engine for biopharma-anchored in one objective: helping you fuel growth by building continual relevance.
We do this by being Smarter, Faster, Better
Smarter-intelligence-led, powered by AI, data, and life sciences expertise, so your brand is always one step ahead.
Faster-an agile, adaptive model that scales global blockbusters and targets rare disease communities with equal precision, moving at the speed of science and patient need.
Better-world-class creativity combined with Accenture's technology and consulting rigor, shifting from campaigns to outcomes-like launch uptake, adherence, and market share.
The reinvented AOR is not a supplier-it's a growth partner. Accenture Song Life brings creativity, technology, and strategy together to serve as your growth engine-continually relevant, always accountable, and built to deliver impact for patients, providers, and your business."
You are:
A curious and collaborative Life Sciences creative copy pro driving customer success and business results globally at scale. You bring deep experience in oncology and have worked across multiple brands and therapeutic areas. You enjoy delving deep into the data to create meaningful messages and approvable claims. You know your way around MLR reviews and feel at home with both internal teams and diverse client audiences.
The work:
A copy/content leader who has a background in writing for healthcare audiences (both HCPs and the patient/caregiver audience. They understand how to develop content that will capture interest, build trust and work in a highly regulated industry - life sciences and/or health sector. They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.
They understand how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms). The ACD, Copy has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences. They can easily become familiar with the brand, science, and strategic issues for each project they work on. Experience in multiple therapeutic areas is key. They will also understand how to create content that aligns to our clients' strategic objectives.
They have had a number of years of supervisory experience and are extremely comfortable in front of clients.
If you have a passion for making a difference in patients' lives, and can thrive in a fluid, fast-paced, energetic environment, we'd love to talk to you!
Key Responsibilities:
Participates in strategic and tactical meetings to develop effective campaigns and activations reflecting the clients' objectives
Delves into the data and develops a strong working knowledge of claims and messages
Contributes innovative ideas and tactics appropriate to client marketing strategy
Brainstorms campaign ideas with colleagues
Contributes to thought decks for campaign presentations
Plans, develops and writes materials as assigned, working closely with medical colleagues on specific initiatives to ensure alignment with strategic objectives
Partners with art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client's strategic imperatives
Supervises a small team of copywriters
Interacts and collaborates closely with clients daily
Partners with internal team and provides onsite support at key client meetings or events
Attends and participates in MLR reviews as needed (Experience in live reviews is key)
Secures references as needed through the appropriate channels to provide full support of all claims within a deliverable and provides clean delivery of reference packets for internal and client teams
Collaborates with medical editors to resolve grammatical, content or stylistic errors or concerns
Works to tight deadlines and can juggle multiple projects
Takes a proactive solutions-oriented approach into all tasks
Maintains high standards and ensures only the best work is released to the client