At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry‑leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients.Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.The Role We're seeking an Associate Creative Director, Website to lead the creative direction and user experience strategy for the SimplePractice marketing website. Reporting to the Creative Director, you'll have a direct impact on the growth and success of SimplePractice.You'll bring together creativity, design systems thinking, and data‑informed experimentation to optimize and evolve the SimplePractice website as a high‑performing growth engine. This is a hands‑on leadership role for someone who can inspire others, design at a high level, and translate insights into compelling, conversion‑focused digital experiences.Responsibilities Lead the creative direction, UX strategy, and execution for all marketing website initiatives, ensuring the site drives engagement, signups, and customer growthPartner closely with and mentor the web creative team to concept, design, and deliver best‑in‑class user experiences across the siteCollaborate with the Creative Director and website team to ensure seamless alignment between creative vision, marketing goals, and performance metricsAssist the Sr. Website Manager managing multiple web design projects simultaneously, ensuring deadlines are met and prioritizing tasks effectively with the web creative teamCreate wireframes, flow diagrams, sketches, storyboards, mockups, and high‑fidelity prototypes to communicate the current or future user experiencePartner with Product Design and Brand Design to maintain a cohesive customer experience across the funnelMaintain, expand, and evolve various marketing website design systems, elevating our website visual identity and brand guidelinesOwn the implementation of the design system in Figma and partner with the Website Marketing team to ensure implementation in visual CMS (Builder.io)Synthesize research insights to inform design decisions and create visualizations that effectively summarize key findingsParticipate in UX and creative brainstorming workshops to help solve for key customer journeys and conversion pathsDesired Skills & Experience 10‑14 years of experience in interactive web design, UX, or product marketing design, ideally with a focus on conversion optimization and growth designA hybrid thinker: part strategist, part designer, equally comfortable discussing creative direction and conversion metricsThought leadership with strong knowledge of UX processes, tools, storytelling, and best practices to apply to various kinds of productsAbility to balance leading a team and providing individual contributionsExtensive understanding of accessible web designExtensive experience in redesigning web experiences & skilled at crafting end to end customer experiences for a marketing website and at influencing cross‑functional teams to enable good user experiences holisticallyExtensive experience with standard design and prototyping tools, such as FigmaExperience working with WYSIWYG website builders (Webflow, Builder.io etc.) is a plusKnowledgeable in mobile web, desktop web, and native design nuancesSkilled at leveraging qualitative and quantitative data to drive decisionsExperience working in tech and/or healthcare is preferredStrong portfolio of relevant work experienceBase Compensation Range $144,000 – $180,000 annuallyBase salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job‑related factors.Benefits Medical, dental, vision, life & disability insurance401(k) plan with company matchFlexible Time Off (FTO), wellbeing days, paid holidays, and summer FridaysMental health resourcesPaid parental leave & Backup CareEmployee Resource Groups (ERGs)California Job Applicant Privacy Notice Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.For more information about our privacy practices, please contact us at privacy@simplepractice.com .#J-18808-Ljbffr