Associate Data Scientist, Marketing

Best Buy

Minneapolis, Minnesota

JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Automation, Campaigns, Computer Science, Continuous Improvement, Data Analysis, Data Modeling, Data Science, Emerging Technology, Forecasting, Industry/Trade Analysis, Machine Learning, Marketing, Massively Multiplayer Online (MMO) Games, Mathematics, Model Validation, Operations Research, Performance Analysis, Performance Management, Physics, Statistical Modeling, Testing
LOCATION
Minneapolis, Minnesota
POSTED
12 days ago

As an Associate Data Scientist, you will help drive smarter marketing decisions by applying statistical and machine learning solutions that improve media performance to drive real business outcomes. You will partner closely with marketing and analytics teams to support the marketing mix optimization (MMO) capability, translate model results into actionable insights, and help influence business outcomes.

In this role, you will maintain and enhance MMO processes, analyze campaign performance, respond to stakeholder requests, and identify opportunities to improve existing MMO models through automation and new features.

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

This position is not eligible for immigration sponsorship or relocation assistance.

What you'll do
  • Conduct exploratory data analysis (EDA) and build, test, and deploy statistical and machine learning models that drive marketing insights and business impact.

  • Support and maintain the end-to-end MMO process, including marketing mix modeling (MMM), forecasting, and optimization - from data preparation and model execution to validation and recurring reporting.

  • Partner with marketing and analytics teams to interpret model results, evaluate media performance, and turn findings into actionable recommendations.

  • Continuously improve modeling frameworks by introducing new features, refining methodologies, and leveraging AI-driven automation.

  • Stay current on industry trends and emerging technologies to help evolve analytical capabilities and drive innovative solutions.


Basic qualifications
  • Bachelor's degree in a highly quantitative field (e.g., Computer Science, Engineering, Physics, Math, Operations Research, etc.).

  • 1+ years of experience in marketing mix modeling, supporting model development, enhancements and model refreshes for consumption.

  • 1+ years experience in building marketing attribution and advanced statistical models.

  • About the Company

    B

    Best Buy

    Energetic teams. Fun atmosphere. Exciting opportunities.

    That’s what you’ll find at Best Buy. Care to join us?

    You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

    Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

    When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

    So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1966
WEBSITE
http://www.bestbuy-jobs.com/