Associate Director, Data Analytics + Forecasting

About the Role

The Associate Director, Data Analytics + Forecasting will lead US and Global forecasting for both inline and pipeline assets and own commercial data analytics for the business. The role integrates insights into forecasts for the ZORYVE franchise, which spans psoriasis, atopic dermatitis and seborrheic dermatitis, and covers business analytics, market access analytics, patient claims analytics and forecasting. This is a hands-on role: you will build patient-based forecast models yourself while guiding vendor support on both forecasting and analytics.

Roles & Responsibilities

• Provide an objective and rigorous point of view to demand and patient-based forecasting for pipeline and inline products, while collaborating with teams including marketing, finance, market access and other functions.
• Lead and own the development of Long-Range Plan (LRP) & Latest Estimate (LE) forecasts, ad-hoc forecasting requests and support commercial assessments for business development opportunities.
• Responsible for the sales forecasting process. Proactively monitor and maintain high level of quality, accuracy, and process consistency in the planning efforts. Coordinate activities with other functions and stakeholders.
• Weekly forecast tracking across multiple indications.
• Lead commercial analytics across business, market access and patient claims data, and turn findings into clear tracking, reporting and recommendations.
• Direct vendor support for forecasting and analytics, keeping vendors pointed in the right direction while the core modeling stays in house.
• Independently lead quick turnaround projects and deliver quality assessments, collaborating with Senior Leadership.
• Demonstrate strong project management, prioritization and timeline execution across projects when working independently as well as when working with vendors or internal teams. Ensure all forecasts are developed with detailed rationale, assumptions and storyboarding.
• Demonstrate excellent communication, presentation, MS PowerPoint & Excel skills.
• Support pre-launch and post-launch forecasting efforts at product and portfolio level and work seamlessly with cross-functional teams.
• Play an active role in interpreting and applying insights from Competitive Intelligence and Market Research to integrate them with high quality forecast models at asset and portfolio level.
• Explain modeling assumptions and triangulate them with external data sources, analyst reports and other forecasting models to pressure test them and develop scenarios.
• Perform analyses estimating disease area revenue potential, sales coverage, market size, class penetration, marketing practices and future trends.
• Incorporate working knowledge of the payer and contracting landscape into forecasting.
• Coordinate with finance and the broader commercial operations team to develop and align on forecasting inputs.
• Manage professional relationships with internal partners and external vendors.
• Build solid relationships and become a trusted advisor to the Commercial team, guiding brand strategies and tactics based on superior, objective customer insights.
• Effectively manage multiple external vendor/partner relationships to ensure high quality services, compliance with company and industry policies, practices and regulations, and seamless integration with internal processes and teams.
• Integrate multiple data sources to assess market landscape and product performance across the portfolio. Present findings to key stakeholders and design research studies for a deeper dive, as needed.
• Identify innovative forecasting methodologies and techniques to uncover growth opportunities at the brand level and across the overall portfolio.
• Collaborate within the Commercial Operations team to convey holistic, actionable learnings to the Commercial team and executive leadership.
• Other duties as assigned.

Education & Experience

• Bachelor's degree in a related field and 8 or more years of relevant market research, marketing, commercial operations, or other relevant experience.
• MBA or Master's degree preferred. Previous experience in a consultative role is a plus.

Competencies & Skills

• Strong experience with advanced Excel and Tableau, patient-based forecast modeling and patient flows
• Experience with quantitative techniques including smoothing, regression and time series analysis
• Experience working with secondary datasets such as IQVIA, Symphony, Flatiron EMR, DRG etc. to conduct custom analysis
• Working knowledge of forecasting inputs including global pricing, access and reimbursement policies, and the competitive environment and its potential impact on product development and commercialization strategy
• Ability to work in a fast-paced, dynamic environment with little supervision
• Ability to adapt well under pressure
• Strong collaboration skills
• Expert understanding of research methodologies, with curiosity and openness to new insight methods
• Excellent strategic thinking and equally excellent tactical execution
• Analytical reasoning, intellectual curiosity, strong business acumen and creativity in problem solving
• Ability to interact effectively with and present to all levels of the organization, from Product Managers to Senior Executives
• Proven experience as a high performer and thought leader
• Excellent project management skills with demonstrated ability to lead multiple projects and priorities against established deadlines
• Travel may be required up to 20% of time worked