Associate Director - Digital Excellence

Associate Director - Digital Excellence

Location: Boston, MA

Onsite Flexibility: Remote

Contract Details

• Position Type: Contract
• Contract Duration: 7 months
• Pay Rate: $90.00 $105.00 / Hour (USD)
• Shift / Schedule: Monday Friday, 8:00 AM 4:00 PM or 9:00 AM 5:00 PM
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Summary

The Director, Digital Excellence and Amplification is responsible for defining, operationalizing, and scaling best-in-class digital campaign frameworks and paid media amplification across business areas, therapy areas, and markets for Global Corporate Affairs. As part of the Centre of Digital Excellence, this leader will establish and maintain standards, playbooks, and operating models that drive consistency, speed, and performance while ensuring compliance and alignment with corporate priorities. The role partners closely across business areas, therapy areas, and markets and supports a portfolio of agency relationships to ensure program excellence and alignment. The Director works closely with GNS, GBS, and Commercial counterparts to drive internal partnership and collaboration.

Key Responsibilities

• Digital frameworks and standards: Develop and operationalize Centre of Digital Excellence modular digital campaign frameworks (strategy, audience, creative, channels, measurement) to ensure consistency across business areas, therapy areas, and markets, with clear governance and change control.
• Agency ecosystem management: Manage and coordinate digital agency relationships, including scope development, onboarding, performance oversight, rate/fee governance, and integration with internal teams and platforms; align work to corporate priorities and ways of working.
• Paid amplification strategy and governance: Define and oversee Centre of Digital Excellence paid media strategy (search, programmatic, social, video, native, HCP networks, endemic/non endemic), establishing guardrails, investment principles, and governance to ensure compliant, efficient media deployment.
• Playbooks, templates, and toolkits: Create and maintain Centre of Digital Excellence digital playbooks, templates, and toolkits that standardize campaign planning, execution, tagging, and measurement; ensure resources are up to date, easy to adopt, and localized as needed.
• Operating model and best practices: Establish and maintain Centre of Digital Excellence best practices and scalable operating models (RACI, workflows, SLAs) that enable repeatable program delivery; embed test-and-learn methodologies and continuous improvement.
• Cross-functional orchestration: Guide Centre of Digital Excellence cross-team coordination for major initiatives, ensuring alignment across programs, platforms, analytics, content operations, procurement, and regional stakeholders.
• Measurement and performance: Partner with Brand team to align KPIs and northstar metrics across 3A framework; partner with analytics to implement consistent taxonomy, tagging, and dashboards; drive media mix, attribution, and optimization cadences.
• Compliance and risk management: Ensure programs and amplification adhere to regulatory, privacy, and GNS requirements; maintain documentation and audit readiness.
• Change management and enablement: Lead enablement (training, office hours, communities of practice) to drive adoption of Centre of Digital Excellence frameworks and tools; champion change management and value realization.
• Budgeting and resource optimization: Own budget planning for program excellence and amplification initiatives; optimize investment across channels, partners, and markets; track ROI.
• Delivering program excellence: Ensure successful Centre of Digital Excellence framework adoption, drive performance uplift, governance effectiveness, and operational efficiency across corporate digital programs while ensuring capability building across GCA.

Required Skills

• Proven ability to design and scale digital frameworks, operating models, and paid media strategies across multiple brands and geographies.
• Demonstrated success managing agency ecosystems, contracts/scopes, and performance against SLAs and KPIs.
• Strong command of campaign analytics, tagging/taxonomy, experimentation frameworks, and dashboarding; evidence of driving optimization at scale.
• Familiarity with privacy, regulatory, and GNS processes; ability to implement compliant guardrails without sacrificing agility.
• Working knowledge of social media and marketing platforms.
• Excellent stakeholder management, communication, and change leadership; ability to align diverse teams and drive adoption.

Education Requirements

• Bachelor's degree required.
• Advanced degree in Marketing, Business, or related field preferred.

Required Experience

• 10+ years in digital marketing, omnichannel, or media, with 5+ years leading large, cross-functional programs; experience in matrixed, global organizations.

Important Notes

• Interview Process: 2 rounds Round 1: 30 minutes via Teams; Round 2: 45 minutes via Teams.

Benefits

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Client

This global biopharmaceutical and life sciences organization operates across more than 100 countries, with core therapy areas spanning oncology, cardiovascular and metabolic disease, respiratory and immunology, rare diseases, and vaccines and a pipeline consistently regarded as one of the most productive in the industry. Employing tens of thousands of scientists, clinicians, regulatory professionals, and commercial and market access specialists worldwide, this organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity. In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, reflecting an overall rating of 4.0 stars from nearly 8,000 reviews, with 79% of employees saying they would recommend working here to a friend.

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-11920

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