Associate Director, Experience Planning

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As an Associate Director on our Integrated Media Planning team, you will play a pivotal role in developing breakthrough media strategies for our studio client. Working across a diverse slate of titles, you’ll partner closely with strategy, investment, and analytics teams to build audience-first campaigns that drive awareness, conversation, and ultimately opening weekend box office performance.The ideal candidate is a strategic, culturally curious media leader who thrives in a fast-paced entertainment environment. They understand how audiences discover and engage with content, embrace innovation across emerging platforms, nerd out over ROAS and KPIs and are passionate about creating integrated media experiences that connect films with fans at every stage of the consumer journey.Qualifications5+ years of integrated media planning experience, preferably within entertainment, theatrical, streaming, or premium video categoriesProven leadership experience managing and developing high-performing teamsStrong client service mindset with the ability to build trusted relationships across studio clients, cross-functional agency teams, and media partnersDeep understanding of full-funnel media planning across traditional and digital channelsExperience developing audience-first, insight-driven media strategies that balance scale, efficiency, and cultural impactStrong knowledge of media consumption trends, entertainment audiences, and evolving consumer behaviorsAbility to translate audience insights, marketplace trends, and performance data into compelling strategic recommendationsWorking knowledge of syndicated research tools, audience platforms, measurement solutions, and media planning technologiesExcellent communication, storytelling, and presentation skillsStrong analytical thinking with the ability to synthesize complex information into actionable insightsAbility to manage multiple film campaigns simultaneously while adapting to shifting priorities and release schedulesPassion for entertainment, pop culture, and the evolving media landscapeResponsibilitiesLead integrated media strategy and planning across theatrical film campaignsDevelop audience-first strategic frameworks that align media investment with studio marketing objectives and box office goalsBuild innovative cross-channel media plans spanning video, social, digital, audio, gaming, creators, experiential, search, and emerging platformsIdentify opportunities to capitalize on cultural moments, premium content, live sports, tentpole programming, and key seasonal events to maximize campaign impactTranslate consumer insights, franchise history, marketplace intelligence, and campaign learnings into actionable media strategiesPartner closely with analytics, investment, and activation teams to ensure seamless execution and optimization throughout the campaign lifecycleChampion data-informed planning while balancing innovation, creative storytelling, and premium consumer experiencesEvaluate new media opportunities, technologies, and partnerships that enhance campaign effectiveness and audience engagementProvide strategic point of view on marketplace trends, media innovation, and competitive activity within the entertainment landscapeFoster strong partnerships with studio clients and media partnersManage planning processes, timelines, and deliverables across multiple concurrent film releasesMentor, coach, and develop junior team members while fostering a collaborative, high-performing team cultureLead strategic presentations and confidently communicate recommendations to senior clients and internal leadershipContinuously identify opportunities to improve planning approaches, measurement frameworks, and integrated campaign effectiveness California $70,000.00 - $125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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