Associate Director - Flights Marketing (Bangkok-based, relocation provided)Agoda | Posted Mar 2 • Full-time • Bangkok, ThailandAt Agoda, we bridge the world through travel. Established in 2005, we connect people to destinations and experiences worldwide through our hotel, flight, and activity platforms.ResponsibilitiesCo-own the Flights P&L with Product counterpartsDefine the overall Marketing Strategy for the Flights verticalExecute the strategy: spearhead development, execution, and optimization for growing Agoda's Flights business across channels (e.g., CRM, paid performance marketing, pricing)Guide, coach, and manage a team that implements the strategyConduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insightsDevelop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to evaluate campaign effectiveness and drive data‑driven decisions for channel growthPartner closely with various business functions, especially Marketing Accommodation, Flights product, and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using tools such as SQL or Tableau to drive meaningful initiativesMonitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvementCommunicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders, including senior managementLead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team membersQualificationsExtensive experience: 10+ years in Data Analyst roles or similar projects involving big data – preferably in tech, e‑commerce, or digital marketing. Experience leading strategy consulting projects and negotiating with C‑level executives.Bachelor's degree in computer science, statistics, mathematics, engineering, economics, or financeStrong analytical skills with the ability to translate data into actionable insights and generate impactful recommendationsAdvanced proficiency in SQLExceptional written and verbal communication abilities, with proficiency in creating compelling presentationsStakeholder management: ability to influence and persuade across all levels, especially senior management, with proven commercial acumenPeople management experience, including hiring, coaching, and developing team membersEntrepreneurial mindset and a get‑thing‑done attitudePreferred qualificationsExperience in digital or social media marketingExperience in the online travel or e‑commerce industryExperience in the flights industryExperience in hypothesis testing frameworks, statistical analysis, and using Python or R for data manipulation and analysisEqual Opportunity EmployerAgoda is an equal opportunity employer. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.#J-18808-Ljbffr