Posting Details
Posting Summary
Logo Posting Number STA00546PO26 Job Family Athletics Administration Job Function Athletics Administration USC Market Title Athletics Administrator Link to USC Market Title https://uscjobs.sc.edu/titles/132064 Job Level P2 - Professional Business Title (Internal Title) Associate Director for Digital Marketing & Fan Experience Campus Columbia Work County Richland College/Division Athletics Department ATH Department of Athletics State Pay Range Unclassified USC Market Range B00 Anticipated Hiring Range $41,000 - Salary commensurate with qualifications. Location of Vacancy Part/Full Time Full Time Hours per Week 37.5 Work Schedule
Basis 12 months Job Search Category Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men's and women's soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department's website and mobile application.
Job Related Minimum Required Education and Experience
Required Certification, Licensure/Other Credentials Preferred Qualifications
Knowledge/Skills/Abilities
Job Duties
Job Duty
Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men's and women's soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function Yes Percentage of Time 20 Job Duty
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints.
Essential Function Yes Percentage of Time 25 Job Duty
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance.
Essential Function Yes Percentage of Time 30 Job Duty
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department's multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed.
Essential Function Yes Percentage of Time 15 Job Duty
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as. Perform other duties as assigned in support of the Athletics Department.
Essential Function Yes Percentage of Time 10 Job Duty
Provide direction/game day supervision to Assistant Director of Marketing assigned to men's basketball.
Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing.
Essential Function Yes Percentage of Time 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1 Desired Start Date Job Open Date 07/20/2026 Job Close Date 09/03/2026 Open Until Filled No Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
Click here to learn more about why you should work at USC.
Quicklink for Posting https://uscjobs.sc.edu/postings/209864 EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
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