Associate Director for HRL Content Operations

Position Information

General Information

Position Number 010620 Vacancy Open to All Candidates Working Title Associate Director for HRL Content Operations Position Designation EHRA Non-Faculty Employment Type Permanent - Full-time Months per Year 12 Work Schedule

Monday through Friday, 8:00 a.m. to 5:00 p.m. This position may also require occasional weekend work to support HRL events and Residence Hall openings and closings.

Hours per week 40 FLSA Status Exempt Division Student Affairs Department Housing and Residence Life (Adm) Work Location Housing and Residence Life (HRL) building Salary Range $70,000 - $75,000 Primary Purpose of Department

Within the Division of Student Affairs, the mission of Housing and Residence Life is to create communities in partnership with residential students that are inclusive, safe, well-maintained, and intentionally developed to facilitate their academic, personal, and professional growth. This department comprises four (4) sub-units: Business Services; Facilities Operations; Administration and Assessment; and Residence Life.

The Business Services unit is responsible for managing the department's budget and financial affairs, purchasing activities, and providing general HR support for employees and the management team. Additionally, this unit provides oversight of the residence hall Security Services.

Primary Purpose of Position

The Associate Director for HRL Content Operations leads and coordinates content alignment for all department media in support of ongoing housing operations, including housing application cycles; residence hall move-in and move-out; facility service and disruption updates; and residence hall programs and events. Critical responsibilities include, but are not limited to, the planning and coordination of marketing campaigns, advertising, social media, web content management, creative services, video, copywriting/editing, and assessment of content programs. This position is responsible for building positive working relationships with University Communications, Student Affairs Marketing and Communications, as well as other campus partners, to ensure HRL services, programs, and events are situated in the appropriate media channels to support student success. The Associate Director is the primary lead for Housing and Residence Life's marketing and communication efforts, including related crisis management communication activities.

Summary of Position Responsibilities

• Lead and oversee the development and execution of Housing and Residence Life (HRL) content strategy aligned with departmental, divisional, and university priorities
• Plan, coordinate, and implement marketing campaigns across print, digital, web, social media, and video platforms
• Serve as the primary lead for HRL communications, including crisis and emergency messaging
• Develop, write, and edit clear, concise, and engaging content for internal and external audiences in alignment with AP style and university branding standards
• Manage multiple projects simultaneously, including establishing timelines, tracking deliverables, and ensuring deadlines are met
• Create and manage content calendars and workflows for marketing and communications initiatives
• Coordinate design and production of promotional materials and collaborate with vendors for printing and branded merchandise
• Maintain and update web content, including pages, images, and navigation
• Lead social media strategy and execution across platforms such as Instagram, Facebook, YouTube, and emerging channels
• Coordinate photography and videography efforts, including scripting and storyboard development for video content
• Build and maintain collaborative relationships with University Communications, Student Affairs Marketing, and other campus partners
• Consult and advise departmental stakeholders on marketing strategies and communication approaches
• Assess the effectiveness of content strategies using metrics, feedback, and best practices, and implement continuous improvements
• Train and guide staff on communication tools, marketing technologies, and best practices

Minimum Education/Experience

• Graduation from a four-year college or university with a major in a closely related field and
• Five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment; or
• An equivalent combination of training and experience.
• Five years of experience using Adobe Creative Suite.

Preferred Education, Knowledge, Skills and Experience

Preferred Education, Knowledge, Skills, and Experience:

• Master's degree in communications, marketing, higher education, or a related field
• Experience working in a higher education or public university setting
• Demonstrated experience leading comprehensive marketing and communication strategies
• Strong knowledge of branding, editorial standards (including AP style), and digital content strategy
• Experience managing social media platforms, web content, and digital campaigns
• Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
• Experience with video production, photography coordination, and storytelling through multimedia
• Familiarity with project management tools and content management systems
• Ability to analyze data and metrics to assess the effectiveness of communication strategies
• Strong interpersonal skills with the ability to consult and advise senior leaders and campus partners

Necessary Certifications/Licenses Preferred Certifications/Licenses Special Notes to Applicants

• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
• UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

Posting Open Date 06/11/2026 Posting Close Date 06/30/2026 Open Until Filled No Proposed Hire Date 07/20/2026 If time-limited please indicate appointment end date Contact Information

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• • How did you hear about this employment opportunity?

• UNC Charlotte Website

• HERC Job Board

• Inside Higher Education

• Mitratech Circa (formerly known as Local JobNetwork)

• Another Website

• Agency Referral

• Advertisement/Publication

• Personal Referral

• Other

• Where did you learn about this posting?

(Open Ended Question)

• • Do you have a bachelor's degree from an accredited four-year college or university in a field closely related to this position; an equivalent combination of education, training, and professional experience that demonstrates the knowledge, skills, and abilities required for this position?

• Yes

• No

• • Do you have at least five years of progressive experience that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience?

• Yes

• No

• • Do you have at least five years experience using Adobe Creative Suite?

• Yes

• No

Applicant Documents

Required Documents

• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest
• Contact Information for References

Optional Documents