About WPP
WPP is the trusted growth partner for the worlds leading brands. We unite cutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform WPP Open to help our clients navigate change capture opportunity and deliver transformational growth. For more information visit WPP.com.
About the Role
As an Associate Director Growth you will play a pivotal role in facilitating the end-to-end pitch process for Tier 2 & 3 pitches while providing essential support for Tier 1 engagements. You will be instrumental in driving project timelines managing deliverables and ensuring the development of compelling insight-led narratives. This position requires strong leadership in coordinating cross-functional teams mentoring junior members and maintaining the highest standards of quality in all client outputs. You will contribute to process optimization and foster WPP Medias growth culture ultimately helping to build robust client relationships and secure new business.
Key Responsibilities
Serve as Driver or leader keep teams on deadline build project plans and timelines enforce deadlines and communicate roadblocks to leadership. Support in establishing and defining key workstreams and owners for all pitch phases. Serve as liaison with pitch teams and designers. Assist in managing and delivering on objectives of the overall pitch vision. Review or pull all first-round answers for RFI RFP written responses depending on pitch tier. Build thorough accurate and well-organized Backgrounders that cover the 5Cs - Company Culture Category Consumer and Communications - plus Client Bios. Request gather research and analyze client intelligence data from Internet Info. Center Ad Views Ad database the List etc.. Leverage AI tools for compelling insights.
Partner with pitch business leads to ensure they have what they need for workstreams. Provide direction to Growth support team members. Curate RD1 draft content responses to agency credentials operating models etc. from our library and from subject matter experts SMEs customizing for each opportunity.
Read and understand content and case studies that contribute to the overall pitch narrative. Tailor messaging to address client needs market context and competitive dynamics. Ensure the narrative is insight-led and reflects the best of WPP Medias capabilities. Assist with concept development and execution of pitch theater to deliver compelling pitch experiences that support our strategic narrative.
Establish points of alignment between disciplines across workstreams. Provide ongoing proactive communication to all pitch team members. Review Growth supports draft for end-of-day end-of-week status recaps for pitch team to ensure accuracy and clarity of communication. Build relationships with WPP IAT growth managers and associates to coordinate integrated meetings ensuring appropriate IAT team leads are included in relevant meetings.
Reinforce day-to-day priorities and engage junior team members supporting each pitch. Ensure their output is executed flawlessly e.g. review work prior to distribution to pitch teams to ensure accuracy and thoroughness meeting notes accurately capture the discussion next steps and owners are clearly included. Confirm correct team members are invited to pitches. Serve as a role model for Managers Senior Associates and Associates demonstrating best practices and a high-performance mindset. Reinforce a culture of accountability collaboration and continuous improvement.
Share learnings recommendations observations and identification of new resourcesvendors from pitch process to inform future pitches and drive efficiencies with other growth team members. Ensure that final pitch files are saved into the Growth Hub and that copies of key sections are extracted and saved for future responses. Be a content champion and direct other Growth Team members to best of pieces of work including written responses case studies and credentials.
Support in creating deliverables that are compelling differentiated and on-brand. Understand and maintain the expectations of high standards of quality and customization of work outputs for What Great Work Looks Like as defined by agency leadership leveraging WPP Open OMS OI AI and DPAM Clear source of growth with quantified growth approach. Sophisticated audience strategy tied to audience insights. Impactful strategy with fresh POV. Rigorous media plan with clear plan parameters principles and omnichannel recommendations. Flawless activation tightly connected to business outcomes and strategy. Connected measurement plan holistic plan directly linked to business outcomes and strategy. Breakthrough and original content idea and media innovation. Leverage AI tools for compelling insights base content and improving written responses for review.
Associate Directors may be involved in multiple pitch efforts with each potentially at different stages. Communicate with oversight managers on workload and bandwidth issues to help maintain all workstreams. Maintain composure and clarity under pressure meeting and juggling deadlines without sacrificing quality. Flag any resourcing issues and roadblocks from teams to pitch oversight manager to allow leadership to triage and course-correct. Be comfortable and adept at joining pitches at any stage - assessing needs and proactively addressing gaps with pitch leads and oversight managers establishing trust with pitch team as a competent partner and adding value to outputs.
Model our pitch principles in every engagement growth obsession respectful challenge trailblazing thinking collaboration and accountability. Support leadership in creating an enjoyable energizing experience for all pitch participants for Tier 2 & 3 pitches and reinforce efforts from leadership to create the same for Tier 1. Maintain a glass half-full high-performance mindset even in high-pressure situations.
Support Group Directors and Directors on global new business pitches and provide connectivity to Global Growth colleagues during active pitches with open communication and updates. Partner with leadership to ensure local market nuances are represented in pitch content.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package go to httpsmybenefits.wpp.compublicwelcome for more details.
US Pay Range 75000-180000 USD
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