Associate Director, HCP Promotional Marketing

Overview of Role:

The Associate Director of HCP Promotional Marketing will support the implementation and execution of brand strategy and core messaging for our NSCLC indications, helping to bring a clear, compelling brand narrative to life for HCPs. In this role, you will play a key part in translating strategy into effective field-facing and scientific engagement experiences.

Reporting to the Director of HCP Promotional Marketing, you will partner closely with cross-functional teams to ensure consistent pull through of messaging across channels and touchpoints. This role offers the opportunity to serve as a strong operational leader, contributing to high quality execution while building influence and expertise within a dynamic, launch focused organization.

Role and Responsibilities:

• Lead execution of the HCP brand strategy and core messaging for NSCLC indications, ensuring strong pull-through with the US field sales team and across key promotional touchpoints
• Serve as the marketing partner for the field, translating brand strategy and complex scientific concepts into clear, actionable execution guidance to drive effective HCP engagement
• Support the development, review, and approval of compliant derivative promotional materials that extend core brand messaging across channels
• Support planning and execution of promotional congress and major meeting activities
• Partner closely with Sales Leadership and Field Learning & Development to support field meetings, training material, and ongoing field enablement initiatives
• Monitor field feedback, marketplace insights, and competitive dynamics to inform ongoing optimization of messaging and execution
• Translate clinical data and strategic direction into compelling, compliant derivative promotional materials
• Support refinement of messaging based on evolving data, competitive landscape, and field insights
• Collaborate cross-functionally with Medical, Legal, Regulatory, Market Access, and Insights to ensure high-quality, compliant execution
• Travel as needed to support congresses and key business priorities
• All other duties as assigned.

Experience, Education and Specialized Knowledge and Skills:

• Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred
• Minimum of 8+ years of pharmaceutical or biotech commercial experience, including HCP marketing experience in oncology
• Demonstrated experience supporting commercial launch activities and/or pre-launch activities
• Strong scientific acumen with demonstrated ability to interpret and translate complex oncology data into impactful, compliant HCP materials and field communications
• Proven project management skills with ability to manage multiple workstreams in a fast-paced, launch-focused environment
• Excellent communication skills with the ability to influence and lead through collaboration without direct authority
• Strong cross-functional experience with Marketing, Insights, Market Access, Medical, Legal, and Compliance
• Track record of operating with high integrity and maintaining compliance with regulatory, legal, and operational standards
• Ability to thrive in evolving, dynamic, and fast-paced pre-launch or launch-phase environments with shifting data and priorities
• Willingness to travel as business needs require