Associate Director, Marketing Communications Marlton, NJ Hope is Here! Impulse Dynamics (USA), Inc. is a fast-growing medical device company that has pioneered a new form of therapy for heart failure called Cardiac Contractility Modulation, or CCM TM, which is delivered by the company’s Optimizer® Smart System. CCM is a first-of-a-kind, proprietary, life-changing treatment alternative for a vast population of heart failure patients across the globe. With global headquarters in Marlton, N.J., the company has additional offices in Frankfurt, Germany; Pearl River, N.Y.; and Willemstad, Curacao. There are 64 million patients struggling with Heart Failure worldwide. When these Heart Failure patients continue to decline despite being on optimum pharmaceutical therapy, they lose hope. The only options down the road are extremely invasive. CCM therapy is an FDA Breakthrough designated solution that is minimally invasive and gives hope back to these patients. The Associate Director of Marketing will operationalize downstream marketing efforts to create awareness and drive the adoption of CCM Therapy. This highly visible position will help grow the long-term sales and the company's device portfolio. This role is for someone who enjoys a fast-paced environment, is quick to bring ideas to reality, and can manage multiple projects independently. The candidate must be a passionate, creative, and energetic team player with solid marketing experience in the medical device industry. Cardiac Rhythm Management experience is a plus. How You’ll Add Value - Develop and execute global marketing campaigns to create awareness amongst multiple providers such as General Cardiologists, Heart Failure Specialists, Electrophysiologists, and Nurse Practitioners.
- Execute integrated marketing plans that build awareness, drive referrals, and increase therapy adoption. Create and optimize multichannel campaigns (digital, content, events/congress, HCP education, sales tools).
- Collaborate with sales leaders and other stakeholders to update tools that help drive marketing strategies and execution in the field.
- Engage in comprehensive marketing initiatives: market assessment, defining value proposition, product positioning, messaging, segmentation, and account/customer targeting. Lead a cross-functional team in a holistic marketing execution.
- Partner closely with Product Development, Clinical, Medical Affairs, Market Access, Sales, and Sales Operations to translate customer insights into clear marketing strategy, roadmap priorities, and field readiness.
- Lead development of materials and enablement (sales tools, training content, core claims/messages, congress strategy, digital/content plans).
- Responsible for upstream product marketing: identify and translate business opportunities into market solutions.
- Lead voice-of-customer efforts (market research, advisory boards/KOL engagement) to define unmet needs and customer requirements.
- Translate insights into actionable product requirements and partner with Product Development to influence feature prioritization, roadmap tradeoffs, and value proposition.
- Ensure consistency and compliance in messaging and materials in partnership with Legal/Regulatory/Compliance.
- Manage agencies and vendors; oversee budgets and timelines; ensure high-quality execution.
- Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines
What You’re Bringing with You - 8–12+ years in implantable medical device (or similarly complex healthcare) marketing with both:
- Upstream experience (VOC/insights product strategy/requirements, partnership with Product Development), and
- Downstream experience (integrated commercialization programs that drive adoption and product launch)
- BS/MS degree in Business Administration, Marketing, Engineering or equivalent
- An advanced credential, such as an MBA in a relevant discipline/concentration.
- Proven track record leading at least one major product launch with cross-functional ownership.
- Experience in implantable devices. Electrophysiology or Heart Failure is a plus.
- Strong strategic thinking and hands-on execution; able to move from strategy to deliverables quickly.
- Demonstrated ability to influence without authority; excellent communication, stakeholder management, and program leadership.
- Physical Demands/Work Environment: Office environment, heavy PC usage
Up to 30% travel required Our Commitment to You Our hiring process lets you show off the very best version of yourself while learning all about us at the same time. Our recruiting promise is a candidate experience that’s enjoyable, thorough, and fair. That’s our way of inspiring the innovative brightest minds. Impulse Dynamics has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around a diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves. We strive to foster an inclusive and diverse team, committed to making a difference. Equal Opportunity Employer Statement: Impulse Dynamics is an equal opportunity employer. Impulse Dynamics is committed to the spirit and letter of all federal, state, and local laws and regulations pertaining to equal opportunity. To provide equal employment and advancement opportunities to all applicants, employment decisions at the company will be based on merit, qualifications, and abilities. The company does not unlawfully discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or other protected status. This policy extends to all terms, conditions, and privileges of employment, as well as the use of all Impulse Dynamics facilities. Compensation & Benefits
Annual Base SalaryRange: $ 160,000 - $ 180,000 - Full Coverage Medical Benefits – Employee + family contribution is 100% covered by Impulse Dynamics.
- Paid Vacation, floating holidays, and sick time.
- Paid Holidays
- 401k Match (up to 6%)
- Annual bonus eligibility
Unless specifically indicated communicated otherwise in writing, all employees are “at-will” employees. The Company reserves the right to modify the aforementioned terms with appropriate notice and under no circumstance do the above described compensation and benefits constitute a promise to continue them for the duration of an employee’s employment.
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