Associate Director, Media

Associate Director Of Media

Spindrift is challenging people's expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Every Spindrift productis crafted to celebrate the aroma, texture, and taste of real squeezed fruit — never from concentrate — in every sip. Spindrift's product portfolio now includes Spindrift® Soda and Spindrift® Tea, in addition to the flagship Spindrift® Sparkling Water.

We are seeking an Associate Director of Media to lead the development, execution, and optimization of our paid media strategy. Reporting to our VP of Brand Management, this role will be responsible for managing our media agency relationship, overseeing campaign-level media planning, driving performance reporting and optimization, and cultivating strategic media partnerships that amplify our brand and business objectives.

This is a hybrid position requiring four days per week in our Newton, MA headquarters with one remote workday per week.

The ideal candidate combines strong analytical rigor with strategic thinking and has experience managing integrated media programs across digital, social, video and audio. They are equally comfortable being hands on keyboard and diving into performance metrics as they are developing strategy recommendations and exploring new, innovative media opportunities.

Media Strategy & Planning

• Lead the development of campaign-specific media strategies aligned to brand and business objectives.
• Partner closely with Creative, Insights, Influencer & Partnerships teams to translate business priorities into effective media plans.
• Evaluate media channel investments and recommend budget allocations to drive awareness and trial of Spindrift beverages.
• Ensure media plans balance short-term performance objectives with long-term brand growth.

Media Reporting & Optimization

• Own performance measurement and analytics across all paid media channels (eg: social, digital, CTV, audio), including development of actionable insights and recommendations for optimizations
• Maintain reporting frameworks, dashboards, and scorecards to track campaign performance against business objectives, KPIs, and media investment goals.
• Partner with media agencies, platform representatives, and internal stakeholders to ensure accurate campaign tracking, tagging, and data integrity.
• Partner with analytics and insights teams to strengthen measurement frameworks and attribution approaches, including frameworks such as Marketing Mix Models, Brand Lift studies and Incrementality testing.

Agency Management

• Serve as the primary day-to-day lead for the media agency relationship.
• Establish clear goals, deliverables, timelines, and performance expectations for agency partners.
• Review media plans, optimizations, reporting, and recommendations to ensure strategic rigor and accountability.
• Foster a collaborative partnership that drives innovation, efficiency, and continuous improvement.

Media Partnerships & Innovation

• Identify, evaluate, and negotiate strategic media partnerships that support brand objectives.
• Build relationships with publishers, platforms, and media partners.
• Assess sponsorship, experiential, content, and custom media opportunities, in conjunction with the Influencer & Partnerships team.
• Stay current on emerging platforms, consumer behaviors, and media trends to identify new growth opportunities.