Associate Director of Communications and Marketing Operations

• Project Management & Department Liaison
  • Serve as the central liaison between university departments and the Marketing & Communications team, ensuring alignment, timely project execution, and effective resource allocation.
  • Manage incoming requests and oversee project workflows for design, print, web, and communications initiatives.
  • Develop and maintain production schedules, project trackers, and reporting systems to ensure on-time delivery of marketing materials and campaigns.
  • Contribute to the refinement of departmental processes, communication protocols, and operational efficiencies.
• Marketing Campaign Oversight
  • Collaborate with campus departments to identify marketing needs and translate them into actionable, multi-channel campaign plans.
  • Support the creation, scheduling, and optimization of digital campaigns across email and web platforms, including the TKU blog and newsletter.
  • Oversee email marketing efforts, including content development, audience segmentation, testing, and performance tracking.
  • Utilize analytics to assess campaign effectiveness and inform future marketing strategies.
• Communications & Content Development
  • Write, edit, and publish digital content, including news articles, web updates, email automations, and marketing copy, in coordination with the marketing team.
  • Manage internal and external communications, ensuring consistent voice and alignment with TKU’s brand and mission.
  • Partner with the Associate Director of Marketing to design visually aligned material using Canva and Adobe Creative Suite, in alignment with brand guidelines.
  • The ability to provide photography and light videography coverage for university events is a plus.
• Website & Digital Oversight
  • Coordinate regular website updates and content audits to maintain accuracy, relevance, and SEO alignment.
  • Provide input on user experience improvements and digital engagement strategies to enhance overall user experience.
• Operational & Administrative Support
  • Contribute to the development and implementation of efficient project management workflows and communication protocols.
  • Oversee departmental administrative processes, including invoice management, budget reconciliation, and vendor coordination.
  • Track project costs, monitor expenses, and support fiscal accountability within the department.

• Model core organizational beliefs and values; communicate openly and effectively within and across departments. Establish and maintain professional communication and ensure that all interactions are supportive, courteous, and respectful (TKU Social Covenant)
• Utilize practical communication skills to present information accurately and clearly, both internally and publicly.

• Participate in professional development activities that are aligned with university, departmental, and individual goals
• Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); file all physical and computerized reports, records, and other documents required.
• Attend and participate in staff meetings and serve on committees as required.
• Comply with all policies, operating procedures, legal requirements, and verbal and written directives.
• Perform other related duties as assigned.

• Bachelor’s degree in marketing, communications, public relations, or a related field, or commensurate work experience in a related field

• 5-8 years of experience in marketing, communications, or project management (higher education experience a plus), with 2-3 years in a leadership or supervisory capacity.
• Proven experience managing communications platforms in a professional setting
• Intense administrative and organizational, multitasking, and interpersonal skills
• Proficiency in project management tools and Adobe Creative Suite preferred
• Familiarity with email marketing tools (e.g., Mailchimp, Active Campaign, Element 451) and web CMS (e.g., WordPress)
• Experience using project management tools (e.g., Asana, Trello, Monday.com)
• Excellent written and verbal communication skills.

• Spirit-Formed Leadership
  Demonstrates a growing, authentic Christian faith marked by integrity, humility, teachability, discernment, and trustworthiness. Leads self and others in a manner that reflects Christ’s character, embraces accountability, and pursues continual personal and spiritual growth.
• Courageous Collaboration
  Works effectively and respectfully with others across diverse backgrounds and perspectives. Communicates honestly, adapts to change, takes appropriate initiative, and contributes to unity through grace-filled relationships, thoughtful risk-taking, and a commitment to shared goals.
• Gracious Service
  Approaches work with humility, compassion, and excellence. Takes ownership of responsibilities, serves others with a Christ-like heart, manages time and resources responsibly, and consistently seeks to honor God through faithful stewardship and professional conduct.

• Strong customer service aptitude

• Critical and logical thinking, good judgment, and problem-solving
  • Self-starter with consistent initiative
  • Comfortable working in a fast-paced, deadline-driven environment
  • Good organizational skills and attention to detail
  • Can work well independently or in team settings          
• Clear and concise communication skills, both orally and in writing
• Proofreading, grammar, and editing skills are a plus
• Strong technical skills in Microsoft Office and Apple OS
• Working knowledge of Canva to design internal slides and flyers
• Technical understanding of pre-press file preparation (Canva, Adobe Creative Suite)
• Basic knowledge of digital marketing to curate and manage email marketing campaigns and automated workflows (using TKU’s proprietary platform)
• Basic technical understanding of websites and e-commerce (will be trained on our platforms)
• Ability to interpret and apply data analytics to optimize digital campaigns and content strategy is a plus
• Leadership mindset with the ability to delegate, motivate others, and both receive and provide constructive feedback
• Adaptability and openness to learning new platforms, technologies, and communication tools

• Valid Driver’s License
• Criminal Background Verification

• Maintain emotional control under stress while working in a high-intensity, fast-paced environment.
• Daily listening, speaking, and written communication with people
• Occasional irregular hours (some evening and weekend hours required)
• Lift to 25 lbs.

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