Associate Director, Paid Social

Apply now: Associate Director, Paid Social, location is REMOTE. The start date is ASAP for this contract position.

Job Title: Associate Director, Paid Social
Location-Type: REMOTE
Start Date Is: ASAP (5/11 or 5/18)
Duration: 4 Month Contract
Compensation Range: $50-55/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:
Senior paid social leader responsible for driving strategy, execution, and optimization of full-funnel paid social campaigns for regulated healthcare/provider brands.

Day-to-Day Responsibilities:

• Lead strategy, planning, and execution of paid social campaigns across Meta, LinkedIn, TikTok, Reddit, Snapchat, Nextdoor, and emerging platforms
• Build and manage full-funnel campaigns for provider and healthcare audiences (HCP and patient-focused)
• Execute hands-on campaign setup, trafficking, optimization, and ongoing performance management
• Develop budget pacing, forecasting, and ongoing performance tracking across six-figure media spends
• Ensure compliance with regulatory requirements for healthcare advertising
• Partner with analytics teams to interpret performance data and translate into actionable insights
• Create reporting dashboards, executive summaries, and monthly performance updates/newsletters
• Recommend platform mix and strategy based on audience, performance trends, and business goals
• Collaborate cross-functionally with client services, analytics, strategy, and creative teams
• Support planning cycles and strategic roadmap development for client accounts

Requirements:

• Must-Haves:
  • 8–10 years of paid social strategy and execution experience
  • Strong agency experience
  • Deep experience in provider healthcare marketing
  • Hands-on expertise managing campaigns in Meta, LinkedIn, TikTok, Reddit, Snapchat, and Nextdoor
  • Proven ability to build full-funnel paid social strategies and execute in-platform
  • Strong understanding of healthcare regulatory and compliance requirements
  • Experience managing six-figure budgets and pacing/reporting accuracy
  • Strong analytical skills with ability to translate data into strategic recommendations
  • Experience with social analytics tools (e.g., Sprinklr, platform-native tools, third-party measurement platforms)
  • Ability to operate both strategically and hands-on in execution
• Nice-to-Haves:
  • Sprout Social experience
  • Payer healthcare marketing experience
  • Experience supporting new business or pitch work