Associate Director, Performance Media

Associate Director, Performance Media

Function: Marketing Location: NY, US Work Arrangement: Hybrid

Position Title: Associate Director, Performance Media Department: Marketing Location: NYC (Hybrid – 3 Days Onsite) Reports to: Head of Media North America

About The Wella Company Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Role We are seeking a Associate Director, Performance Media to own and scale Wella's precision media engine across Amazon, DTC brand sites, and TikTok Shop. This role is accountable for media that directly drives revenue, focusing on efficiency, incrementality, and measurable commercial outcomes. This role will lead the strategy in partnerships with our agencies and execution of lower- and mid-funnel media investments, ensuring tight linkage between media spend, traffic quality, conversion, and sales performance. You will work closely with eCommerce Sales, content, Finance, and Analytics partners to ensure media is deployed as a true commercial growth lever. The ideal candidate is a commercially minded performance marketer with deep experience in retail media and DTC performance, strong analytical instincts, and the ability to translate data into action.

Key Responsibilities

• Performance Media Strategy & Revenue Accountability
• Amazon & Retail Media Leadership
• DTC & TikTok Shop Performance Media
• Media Creative & Performance Content
• Measurement, Analytics & Optimization

Minimum Qualifications

• Bachelor's Degree required, Master of Business Administration (MBA) preferred
• 7–10+ years of experience in performance media, digital marketing, or eCommerce growth roles.
• Deep hands-on experience with Amazon Ads, retail media networks, and DTC performance channels.
• Strong understanding of media economics, attribution, and revenue-driven optimization.
• Proven ability to manage media budgets tied directly to sales outcomes.
• Highly analytical, comfortable working with data, dashboards, and financial metrics.
• Strong communicator with the ability to partner effectively with Sales, Finance, and senior stakeholders.
• Experience in beauty, CPG, or a fast-moving consumer environment strongly preferred.

Specialized Skills Required

• Performance & Analytics: ROAS, CAC/LTV, NTB, attribution, incrementality testing
• Retail Media Expertise: Amazon Sponsored Ads, DSP, retail media planning
• Commercial Acumen: Revenue forecasting, margin awareness, investment trade-offs
• Execution: Hands-on optimization, testing frameworks, performance reporting
• Collaboration: Cross-functional influence, agency management, stakeholder alignment

Pay Range: $135,000 - $170,000 salary per year.

Notices

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate's application. Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.