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Associate Director, Product Management

NeoGenomics Laboratories

Aliso Viejo, CA

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JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Billing, Biotech and Pharmaceutical, Business Administration, Business Case, Business Development, Business Skills, Business Strategy, Cancer, Career Counseling, Career Development, Clinical Support, Communication Skills, Competitive Analysis/Strategy, Cross-Functional, Customer Experience, Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Detail Oriented, Establish Priorities, Finance, Follow Through, Health Maintenance Organization (HMO), Healthcare, Hematology, Knowledge Base, Leadership, Management Strategy, Market Entry Strategy, Market Research, Market Trend Analysis, Marketing, Marketing Requirements Document (MRD), Matrix Management, Medical Equipment, Multitasking, Needs Assessment, Oncology, Pathology, People Management, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Portfolio Analysis, Preferred Provider Organization (PPO), Pricing, Product Design, Product Development, Product Lifecycle, Product Management, Product Strategy, Product/Service Launch, Regulations, Research & Development (R&D), Sales, Storytelling, Team Player, Training/Teaching, Willing to Travel
LOCATION
Aliso Viejo, CA
POSTED
1 day ago
Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.  
We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!  
  
NeoGenomics has an opening for an Associate Director, Product Management (Heme Oncology) who wants to continue to learn in order to allow our company to grow.  
  
Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:  
  
As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory. 
 
Position Summary: 
The Associate Director, Product Management – Heme Oncology leads growth and innovation within the heme oncology portfolio, sitting at the intersection of science, product strategy, and commercial execution in a rapidly evolving and high-impact area. This role shapes and executes product strategy, drives go-to-market excellence, and delivers a differentiated, data-driven customer experience, leveraging expertise in heme oncology diagnostics across the care continuum to translate insights into actionable strategies that improve clinical decision-making and patient outcomes. The Associate Director, Product Management – Heme Oncology is a high-visibility, high-ownership role that requires independent thinking, urgency, and strong cross-functional partnership in a matrixed organization, combining technical expertise, business acumen, and innovative thinking to accelerate growth in a strategically important area.
 
Core Responsibilities:  
  • Lead development and execution of product strategy for heme oncology offerings grounded in market research, customer insights, and competitive intelligence
  • Identify and prioritize growth opportunities through data-driven analysis including market trends, customer behavior, and performance metrics
  • Build business cases and strategic roadmaps to guide investment decisions and portfolio evolution
  • Co-own and drive end-to-end go-to-market strategy including positioning, segmentation, messaging, pricing, and launch planning
  • Partner closely with Commercial, Marketing, and Medical to ensure strong field execution, sales enablement, and adoption
  • Monitor launch performance and continuously optimize based on real-world data and customer feedback
  • Champion a customer-first mindset with deep understanding of oncologists, pathologists, and care teams
  • Leverage qualitative and quantitative insights to enhance the end-to-end customer journey from ordering through results interpretation and billing
  • Ensure product and workflow design supports clinical utility, ease of use, and decision confidence
  • Own full product lifecycle from concept through commercialization, optimization, and sunset
  • Continuously assess portfolio performance and make proactive recommendations to enhance value and impact
  • Drive innovation by identifying unmet needs and translating them into differentiated product solutions
  • Serve as key connector across R&D, Clinical/Medical, Operations, Sales, Marketing, Finance, Market Access, IT, Business Development, and Regulatory to align priorities and execution
  • Lead through influence in a matrixed environment ensuring clear communication, alignment, accountability, and best practice sharing
  • Operate with strong bias for action, maintaining momentum across multiple initiatives in a fast-paced environment
  • Balance strategic thinking with hands-on execution to deliver measurable business and clinical impact
  • Bring innovative ideas and new perspectives that challenge conventional thinking and expand team capabilities
 
 
Experience, Education and Qualifications: 
 
  • Bachelor’s degree or equivalent work experience required; MBA and/or Master’s or PhD in a scientific discipline preferred
  • 8 or more years of experience in product management, strategy, or commercial roles including 4 or more years of people management experience required with a strong background in oncology diagnostics, MRD, hematologic malignancies, or related healthcare sectors (pharmaceuticals, medical devices, healthcare technology) preferred
  • Proven track record of launching and scaling products, driving market adoption and growth, leveraging market research and customer insights to inform strategy
  • Strategic thinker with strong analytical and data-driven decision-making skills
  • Exceptional cross-functional collaboration and influencing abilities in a matrixed organization
  • Strong communication and storytelling skills with ability to engage audiences from technical teams to executive leadership
  • High degree of ownership, accountability, and resilience
  • Customer-centric mindset with focus on delivering superior experiences and outcomes
  • Innovative, forward-thinking approach with ability to challenge assumptions and drive continuous improvement
  • Detail-oriented with strong execution discipline and follow-through
  • Ability to sit and/or stand for long periods of time
  • Ability to lift up to 15 pounds
 
 
Travel Required:  
Ability to travel as required by role (up to 20% of the time). Some overnight travel may be
required. 
  
 

About the Company

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NeoGenomics Laboratories

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