Associate Director, Search Marketing

OverviewAs Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.ResponsibilitiesServing as escalation point of contact for day-to-day clientsShaping and articulating the department and agency's view on customer segmentation, media strategy tactics and executionManaging the strategic components of an integrated SEM campaign, with other digital and offline mediaOverseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)Accountable for testing schedule, learning agenda, performance forecastsDrawing insights from program results, keeping clients and internal teams looped in on strategic implicationsIdentifying and addressing client issues, as well as new opportunities within existing client businessOwning and clearly responding to client questions and issues related to media, serving as day‑to‑day contactManaging assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projectsWorking closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintainedManaging and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and trainingPrioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and appliedProviding creative solutions to client challenges; resourceful and able to troubleshoot issues with limited directionFostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholdersUnderstanding big picture implications and how insights can be applied in other programs and channelsActive knowledge sharing with capability and broader agencyQualificationsWe're looking for strong, impactful work experience, which typically includes:A four‑year degree and 7 to 9 years of digital media experience, 6+ years of SEM experienceDeep familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and DoubleClick Search expertise required)Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use themKeen attention to detail and an analytical approach to achieving objectivesSolid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a storyFluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics toolsStrong ability to understand client objectives and how they translate into search and media strategiesExcellent client presence and ability to lead discussions with internal and external leadershipStellar communication and presentation skills – you're poised, articulate and convincingWillingness to travel as needed – you're open to new places, new faces and new ideasFamiliarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generationExperience working within pharmaceutical and healthcare environments is a plusBenefitsPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.CompensationCompensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr